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The case discusses about Sweden based IKEA's globalization strategies

Assignment Solutions, Case study Answer sheets <br>Project Report and Thesis contact<br>aravind.banakar@gmail.com<br>www.mbacasestudyanswers.com<br>ARAVIND – 09901366442 – 09902787224<br><br>International Business<br><br>Case Studies<br>CASE STUDY (20 Marks)<br>The case discusses about Sweden based IKEA's globalization strategies and its foray in the Chinese furniture market. The basic assumption behind IKEA's global strategy was 'onedesignsuitsall,' which meant that the company did not adapt to the local markets. In China IKEA was forced to change some of the elements of its global strategy in the culturally diverse Chinese market. It highlights the importance of striking a balance between the implementation of global polices and the need for higher degree of localization for IKEA to be successful in markets like China. The interrelationship between IKEA's culture, structure, strategy and its responsiveness to the needs of local markets also matter.<br><br>Answer the following question.<br><br>Q1. Explain the need for IKEA to strike a balance between globalization (integration) and national responsiveness (differentiation) in China<br><br>Assignment Solutions, Case study Answer sheets <br>Project Report and Thesis contact<br>aravind.banakar@gmail.com<br>www.mbacasestudyanswers.com<br>ARAVIND – 09901366442 – 09902787224<br><br>

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The case discusses about Sweden based IKEA's globalization strategies

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  1. International BusinessDr. Aravind Banakar9901366442 – 9902787224

  2. International Business Case Studies CASE STUDY (20 Marks) The case discusses about Sweden based IKEA's globalization strategies and its foray in the Chinese furniture market. The basic assumption behind IKEA's global strategy was 'one design suitsall,' which meant that the company did not adapt to the local markets.

  3. In China IKEA was forced to change some of the elements of its global strategy in the culturally diverse Chinese market. It highlights the importance of striking a balance between the implementation of global polices and the need for higher degree of localization for IKEA to be successful in markets like China. The interrelationship between IKEA's culture, structure, strategy and its responsiveness to the needs of local markets also matter.

  4. Answer the following question. Q1. Explain the need for IKEA to strike a balance between globalization (integration) and national responsiveness (differentiation) in China

  5. Global Study Solutions Dr. Aravind Banakar aravind.banakar@gmail.com www.mbacasestudyanswers.com 9901366442 – 9902787224

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