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ATTRACTIVE SHELF REAL ESTATE UP FOR GRABS!

Discover EcoClean, the innovative Spanish brand offering eco-friendly cleaning products for both supermarkets and specialist shops. With a well-designed package that balances between the mainstream and eco aesthetics, EcoClean aims to revolutionize the market and provide consumers with sustainable cleaning options. Say goodbye to empty shelves and embrace a greener lifestyle with EcoClean!

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ATTRACTIVE SHELF REAL ESTATE UP FOR GRABS!

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  1. russell davies: Impactful opening. I like that. ATTRACTIVE SHELF REAL ESTATE UP FOR GRABS!

  2. russell davies: You don’t really need this page do you?

  3. Because this is what the eco-conscious consumer see when he’s looking to buy cleaning products in the supermarket: russell davies: Nice way to bring your point to life. Simple, useful observation illustrated well. Empty shelves. At the moment there are no eco-friendly cleaning products offered in the three big supermarkets (Carrefour, Caprabo and Condis).

  4. The spanish consumer interested in buying eco-friendly cleaning products is forced to go to specialist shops which might be out of their way and that he/she does notnecessarily identify with:

  5. russell davies: These next two pages confuse me a little. Are you saying the design needs to be like the eco brands, not like the eco brands, or a bit like the eco brands? Either way I’m not sure this is a big issue/idea. There is an obvious opportunity for an eco-friendly cleaning brand toenter in the big supermarkets, but it needs to: Be well-designed but not stray away too much from the look & feel of existing “non-eco” brands.

  6. But there is also an opportunity to compete in the specialist shops (and simultaneously the complete market) where these brands are the main competitors: market leader, Belgian company, easily the company with the largest penetration on the spanish market. Their line Eco-line is well complete. Second biggest brand, well developed range of products, design of packaging is very poor. German. Italian brand with the line Almocabia as their range of eco-friendly household cleaning products. Overall best product design of all brands. French brand with only one dishwashing product. In order to compete in the specialist shop, the package-design needs to be radically different from the ones mentioned above because of the uniformity of their designs.

  7. russell davies: This seems like a more interesting idea. A national Spanish eco brand is at least differentiating. Not sure how practical it would be but we don’t need to worry about that now. That’s right, there is NO SPANISH BRAND AVAILABLE ON THE MARKET.

  8. russell davies: These first three points don’t seem that interesting. The last one is. And that might have been a place where you could have used some interesting examples of other brands that had succeeded by being a national brand amongst global brands. You need to find some evidence/facts from somewhere to make your case feel more concrete. Picking up on a national brand possibility is good though. There are opportunities if OurBrand can: Design a package that work on a macro-level (supermarkets) and a micro-level (specialty shops). A design that gracefully balances between both of them. Avoid the trap of ECO=Not designed and that a no-design aesthetique=genuine. Avoid the trap that a a eco-friendly brand Is a non-brand/anti-brand and treat it as any other brand. Give importance to the fact that OurBrand is spanish.

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