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Danuta Gray Chief Executive Officer, O2 Ireland

Danuta Gray Chief Executive Officer, O2 Ireland. Consumer co-creation in a converged world. Danuta Gray, Chief Executive O2 Ireland TIF Conference, 19 th October 2006. “I will tell you what I want, when I want it and how !”. Consumer Creation. Power of consumer creation and technology.

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Danuta Gray Chief Executive Officer, O2 Ireland

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  1. Danuta Gray Chief Executive Officer, O2 Ireland Telecoms Convergence and Infotainment

  2. Consumer co-creation in a converged world Danuta Gray, Chief Executive O2 Ireland TIF Conference, 19th October 2006

  3. “I will tell you what I want, when I want it and how !”

  4. Consumer Creation

  5. Power of consumer creation and technology Breaking news Creating news

  6. The Web I want Speed & Convenience I want to Communicate I want to be Entertained I want to Belong

  7. New ‘online’ consumer habits in Ireland • 94% of under 17 year olds have internet access in some shape or form and 54% of them access the internet daily • 30% generate their own media • Average online session is 3 hours • Social networking is a phenomenon with Bebo the most visited site for the longest period - 75 mins, followed by Google and MSN • 45% have experimented with their own blog • The internet is now the 2nd most popular source of information for students aged 11 to 16 years, after asking a parent or other members of the family *Source : generator research

  8. Mobile broadband to bridge digital divide Photographs Broadcast (TV/radio) Music Calendar How I share Internet Content I consume Content I carry Contacts Music/videostreaming/ download Money Sharing Chat P2P voice/video Messaging/email

  9. O2 Ireland leading the way

  10. Consumer co-creation in a converged world Danuta Gray, Chief Executive O2 Ireland TIF Conference, 19th October 2006

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