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Documentary Research

Documentary Research . Sam Stapleton. Spellbound.

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Documentary Research

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  1. Documentary Research Sam Stapleton

  2. Spellbound Target audience: Mainly aimed at the US culture due to their nature of loving the English language, specifically adults as younger audiences wouldn’t find it as interesting to watch a documentary about a spelling bee, whereas adults may be able to understand the struggles of the people involved to a larger degree. Market research: The documentary was first shown at a number of film festivals, including the Toronto International Film Festival, in order to promote it to a wider audience. It also aired in the USA and Canada on top broadcasting networks, as well as Channel 4 in the UK. Codes & conventions: • Reflexive mode (Nichols) • Indirect mode of address • Inset titles • Stock footage • Metronome sound • Interviews with ‘experts’ • Narrative devices: Newspapers and News Reports

  3. Being Liverpool Target audience: Generally anyone interested in football, although specifically Liverpool FC fans. This is mainly achieved through the way in which narrative devices display the topic of football, but also of the iconography of the badge. Despite the rather large fan base of Liverpool and the huge fanbase of football in the UK, the documentary seems to target quite a niché audience, shown by the lack of available information on the show. Market research: The documentary was advertised on Channel 5 the week preceding it’s release, but it seems a key factor in it’s distribution to it’s target audience was through the means of social networks such as Twitter, as it was trending in the UK when it first aired. As the documentary focuses on one club, it is clear that it is little more than a marketing ploy by the club to increase it’s revenue. Codes & conventions: • Reflexive mode (Nichols) • Voiceovers • Stock footage • Interviews with experts (fans of the club, playing/coaching staff, board members) • Inset titles • Handheld footage • Facts and statistics

  4. Wonders of the Solar System Target audience: This documentary is mostly directed at people with an interest in physics, specifically the solar system, as well as anyone that has an attachment to Professor Brian Cox. Most documentaries only appeal to a niché audience, however due to the use of a star vehicle this documentary is considered one of the more successful. Market research: The main method of which this documentary series was promoted was through adverts across all BBC channels, as well as Brian Cox himself promoting the series on Twitter. Codes & conventions: • Reflexive mode • Facts and statistics • Led by a narrator who is an ‘expert’

  5. Chartjackers Target audience:The target audience for this documentary was quite a niché one due to the fact that the stars of the show were people from the website YouTube, and therefore the main audience were people that had subscribed to any of people in the show. The show attempted to appeal to a wider audience as it included celebrity guests. Despite this, critical reaction to the show was overwhelmingly negative. Although radio stations, newspapers and magazines were all canvassed the show was largely ignored by the mainstream media and received generally negative reviews Market research: The show was advertised in a number of ways, including adverts on BBC channels as well as on YouTube through the channels of those involved. Codes & conventions: • Observational / Reflexive mode • Inset titles • Use of emotional-invoking sound • Celebrity guest involvement

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