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Footage Research Finding Licensable Content. The Top 10 – do you know?. 1. Do include a stock footage license fee in your budget and prepare for proper research time. Do not wait until the very end of editing. 2. Do proper primary research - do not take clips from youtube
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The Top 10 – do you know? • 1. Do include a stock footage license fee in your budget and prepare for proper research time. Do not wait until the very end of editing. • 2. Do proper primary research - do not take clips from youtube • 3. Do consult with an attorney when considering “fair use” . “Fair use” is a defense and do not think fair use is an excuse for not licensing footage • 4. Do consult with a professional stock footage research who can review your budget and offer suggestions. • 5. Do try to minimize your footage sources to help reduce library minimums and enable bulk deals if applicable.
The Top 10 – do you know? • 6. Do understand definitions: • public domain vs. creative commons • royalty free vs. rights managed • 7. Do only get the rights you really need • Do you really need “ all rights all media worldwide in perpetuity”? • 8. Do know NOT all footage is online. • 9. Do consider searching footage aggregate sites • 10. Do develop a relationship with stock footage libraries.
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Deeper off line research Searching an archive website is the Beginning not the End! • Not all content is digitized - when you view a clip, you don’t see what’s before or after it. • Ask questions…aphone call is always time well spent.