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COMP 2903 A5 – The Great Wall of Facebook

COMP 2903 A5 – The Great Wall of Facebook. Danny Silver JSOCS, Acadia University. Fred Vogelstein Wired, July 2009. Contributing Editor, Wired Magazine, San Francisco Bay Area Writes about high-tech business and finance Was a senior writer at Fortune magazine

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COMP 2903 A5 – The Great Wall of Facebook

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  1. COMP 2903A5 – The Great Wall of Facebook Danny Silver JSOCS, Acadia University

  2. Fred VogelsteinWired, July 2009 • Contributing Editor, Wired Magazine, San Francisco Bay Area • Writes about high-tech business and finance • Was a senior writer at Fortune magazine • Knows the search and online advertising businesses • Has been a fellow in economics and business journalism at Columbia University • More? http://techblog.typepad.com/about.html

  3. Google • Began in March 1996 as a research project by Larry Page and Sergey Brin - Ph.D. students at Stanford Univ. - Stanford Digital Library Project - http://en.wikipedia.org/wiki/History_of_Google • Page focused on the problem of finding out which web pages link to a given page, considering the number and nature of such backlinks to be valuable info about the page • 2009 - $4.2B profit on $15.8B revenue • 90% of revenue comes from those little text advertisements that appear next to search results • Characterization: It will tell you what a hundred anonymous people feel about Steven Harper

  4. Google and Brand Advertising • Tried to enter the “promised land of online brand advertising” – Coke, McDonalds, Budweiser, etc • Challenge: search ads are not as effective at creating demand for stuff users don’t yet know they want -- and that is Brand advertising • Online brand advertising: $50B per year • Offline brand advertising: $500B per year

  5. Facebook • Launched February, 2004 by Mark Zuckerberg and college roommates and fellow computer science students • Initially limited to Harvard students • July, 2010: 500 million active users = 1/14 of world population • 2009: $275M in revenue • Characterization: It will tell you what your best friends feel about Steven Harper

  6. Facebook and a more Personalized Web • Mark Zuckerberg is a quite a character • Envisions a more humanized web – where people query a social graph of information for: • Best camera, employee, physician • Not Google’s cold mathematical search engine • Z and Facebook has been very aggressive • Stealing Google employee (9%+)

  7. Connect and Open Stream • Connect – able to access Facebook relationships without logging in • http://digg.com/news/recent • Open Stream API – allows developers to create mashups using Facebook activity

  8. Think, Pair, Share • So which do you prefer for information – Googles discovery and algorithms or Facebooks social networking? • WHY?

  9. So Let’s Run a Test • Two groups: • Googlers • Facebookers • Using ONLY your respective web tools: • Find the best place to purchase cameras in Nova Scotia • Provide reasons why

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