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Samantha Rae Coolbeth, an industry-leading digital marketing consultant, reveals the tools she uses to enhance marketing strategies. From email automation to audience insights, these tools are perfect for both beginners and seasoned marketers. Samantha's selections ensure efficiency and effectiveness, enabling you to streamline workflows and focus on what mattersu2014growing your business.
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SAMANTHA RAE COOLBETH TOP 10 DIGITAL MARKETING TOOLS
SEMRUSH SEMrush is a powerful all-in-one tool designed for SEO, PPC (Pay-Per-Click) advertising, content marketing, and social media management. It offers a variety of features like keyword research, competitor analysis, backlink audits, and rank tracking. With SEMrush, businesses can identify their top competitors, discover keyword opportunities, and optimize their website for better search engine rankings.
CANVA Visual content is key to any marketing strategy, and Canva makes it easy to create professional- looking designs without any graphic design experience. Canva offers templates for everything from social media posts to presentations and marketing materials like brochures and flyers. In 2024, with more businesses focusing on visual storytelling, having a tool like Canva in your marketing toolkit is essential.
Google Analytics has been a staple for tracking website traffic and user behavior for years. However, the launch of Google Analytics 4 (GA4) takes data analysis to the next level. GA4 focuses more on user-centric metrics, helping businesses gain insights into how users interact across various platforms and devices. This makes GA4 more aligned with today's omnichannel marketing approaches, where customers might interact with a business through multiple touchpoints. GOOGLE ANALYTICS 4 (GA4)
MAILCHIMP Mailchimp remains a top choice for email marketing, offering businesses a robust platform to manage their email campaigns, automate follow-ups, and segment their audience for more personalized communication. Email marketing continues to deliver one of the highest ROI (Return on Investment) in the digital space, and Mailchimp helps businesses capitalize on that by providing detailed analytics on open rates, click-through rates, and engagement.
AHREFS Ahrefs is another powerful tool primarily used for SEO but also offers features for content marketing, link building, and competitive analysis. Known for its robust backlink analysis and site audit capabilities, Ahrefs helps businesses identify opportunities to improve their website’s SEO performance. It’s a favorite among marketers looking to improve their organic search rankings.
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