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The Pharmaceutical Industry

The Pharmaceutical Industry. Ethical – prescription Highly regulated manufacturing, distribution, marketing Over the Counter/Consumer Products Discretionary Market driven. CGMP. Current Good Manufacturing Practice – on Human use pharmaceuticals

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The Pharmaceutical Industry

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  1. The Pharmaceutical Industry • Ethical – prescription Highly regulated manufacturing, distribution, marketing • Over the Counter/Consumer Products Discretionary Market driven

  2. CGMP • Current Good Manufacturing Practice – on Human use pharmaceuticals • Issued by: Division of Mfg. and Product Quality Office of Compliance Center for Drug Evaluation & Research U. S. Food & Drug Administration • WWW.FDA.GOV/CDER/DMPQ

  3. Marketing Considerations • Web Site Well constructed; complete Clearly Identify “Diversity Classification”

  4. Marketing Considerations • Web Site Well constructed; complete Clearly Identify “Diversity Classification” • Identify your Market Size, Location, Commodity, First/Second Tier

  5. Marketing Considerations • Web Site Well constructed; complete Clearly Identify “Diversity Classification” • Identify your Market Size, Location, Commodity, First/Second Tier • Contacts Industry Memberships – ie, APA, AACP, PDE (Phila. Drug Exchange) Professional Memberships – ISM, NAWBO, NMSDC

  6. Marketing Considerations • Web Site Well constructed; complete Clearly Identify “Diversity Classification” • Identify your Market Size, Location, Commodity, First/Second Tier • Contacts Industry Memberships – ie, APA, AACP, PDE (Phila. Drug Exchange) Professional Memberships – ISM, NAWBO, NMSDC • Follow Up Trade Show, professional contacts Periodic e-mails of current information • Celebrate Successes Press releases, E-mail Blasts

  7. Final Considerations • Deliver!!!! • Charles.Gillean@AstraZeneca.com 302-886-1183

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