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The global pharmaceutical industry

STRATEGIC MANAGEMENT. The global pharmaceutical industry. PESTEL. Political Government are powerful purchasers Government price control Different coverage and reimbursement systems between countries. Economic 1960’ s pharmaceutical industry prospered (light regulatory control)

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The global pharmaceutical industry

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  1. STRATEGIC MANAGEMENT The global pharmaceutical industry Irina Raynaud Pierre Jean Tessier Nicolas Cabrit Clément Tumoine

  2. PESTEL • Political • Government are powerful purchasers • Government price control • Different coverage and reimbursement systems between countries • Economic • 1960’ s pharmaceutical industry prospered (light regulatory control) • 80% of the market is owned by 5 countries (USA, Japan, EU, China and Mexico) • Blockbuster power • China and India = attractive countries for global manufacturing and RD investments • Sales and Marketing important part in competitive advantage • 1990’s economic recession • Sociocultural • - Average life expectancy increased by over 20 years • - Consumers are well informed thanks the to the easier information access (internet) • Social coverage are different in many countries • No-profit basis operation in order to help undeveloped countries

  3. Technological • R&D is more efficient => importance of the innovation • New type of industry based on new projects: biotechnology • Speed of technologic transfer in developing countries • Environmental • Biopharmaceutical takes a more important place and become mainstream( many companies invest in this new sector) • Legal • Tighter regulatory control since thalidomide issue • Legislation set a fixed period on patent protection : 20 years from initial filling • Creation of institutions in order to regulate the international regulation harmonization (EMEA in Europe, International Conference Harmonization in USA, Food and Drug Administration) • Medicare reform in 2006 (drug coverage for elderly people) • Legislation proposition about allowing generic imports and branded drugs in South Africa

  4. Key drivers :- R&D - Sales and Marketing - Arrival of new pharmaceutical sectors: generics, biotechnologies, OTC medicines (force companies to invest and innovate) - Blockbusters Major trends:- Conglomerate companies (mergers and acquisitions) - Pharmaceutical companies manage to be both creative and efficient (by increasing R&D power) - The latest trend : invest in biopharmaceutical area

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