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4 on the Floor Promotion Overview—SNW Spring 2005

4 on the Floor Promotion Overview—SNW Spring 2005. Overall Programs Goals . Drive excitement around 4Gb technology and make sure end-users are aware of who is bringing this technology to market first

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4 on the Floor Promotion Overview—SNW Spring 2005

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  1. 4 on the Floor Promotion Overview—SNW Spring 2005

  2. Overall Programs Goals • Drive excitement around 4Gb technology and make sure end-users are aware of who is bringing this technology to market first • Showcase solutions that have commercial value for powerful applications, improved performance #’s with 4Gb versus 1-2Gb • Bring awareness to backward compatibility and interoperability in existing infrastructures Engenio Information Technologies, Inc. Confidential

  3. Campaign Budget Engenio Information Technologies, Inc. Confidential

  4. FCIA Booth (2) 4otF signs, with checkered flag customized with logo (1) Winner sign for display—with scrolling electronic message board of names (2) Floor mats to tie in theme Theme related drawing bucket PPT slideshow for display on 21” Flat screen Logo placement on race ticket Solution Guide for distribution Engenio to create 4otF cover Participating Companies—who have booth (1) 2’x3’ 4otF sign with checkered flag (1) Floor mat to be placed in front of sign Logo placement on race ticket Assigned drawing time at FCIA booth Giveaway (2) RC Cars Solution Guide for distribution What will each booth receive? Engenio Information Technologies, Inc. Confidential

  5. Each booth location will have approximately 60 Lanyards/Race tickets for distribution Participating companies explain promotion to attendees Pickup race ticket/map at any booth Urge them to visit other 4otF companies Fill out name/company/etc on registration card drop at FCIA booth for drawing Could arrange to send email via FCIA address to winners to notify them if they are not present Do we limit this to end-users or open everyone (including vendors)? Drawing Schedule @ FCIA Booth 5 minutes before your scheduled drawing time, please send a representative to the FCIAbooth How Does Drawing Work? Engenio Information Technologies, Inc. Confidential

  6. Lanyard has (2) pockets: (1) large for race ticket, (1) small for registration card Please note this is only the concept and will be much cleaner with high quality logos/etc Ticket Concept Engenio Information Technologies, Inc. Confidential

  7. Time Schedule for deliverables • Due 3/16: Consensus for secondary slogan to compliment 4otF logo in signage/tickets/solution guide cover • ”4Gb IS REVVED UP…AND READY TO ROLL” • Due by 3/18: Finisar, Fujitsu, HGST, and Xyratex—Need .EPS or .TIFF logo file • Due by 3/18: Aristos Logic, Fujitsu, and HGST: Need booth location for map Logos/files can be sent to: mike.tenhulzen@engenio.com Mike Tenhulzen Tradeshow Manager, Engenio Information Technologies, Inc. 425.282.5164 (office) 425.736.8259 (cell) Engenio Information Technologies, Inc. Confidential

  8. On-Site Setup Plans • Tuesday, 4/12—1pm: Engenio to help FCIA with booth setup and 4otF signage/etc • Wednesday, 4/13—10am: Meeting at FCIA booth • Distribute 4otF signs for participating company's with booth space • Distribute Race Tickets,etc • Will plan to have (1) giveaway car present at each participating companies booth during the first evening to help show off prizes • These will then need to be collected as the day progresses on Thursday for drawing winners • Q&A Engenio Information Technologies, Inc. Confidential

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