Product Innovation Event 2013 Novo Slider & Novo Easy

1. Product Innovation Event 2013 Novo Slider & Novo Easy

2. Novo Slider & Novo Easy Content • Product Description • Why is it developed? • Customer Segments • Product Positioning • Competitor Products • USP’s, Advantages • Sales Arguments • Pricing • Documentation • Conclusion

3. Novo Slider Product Description • Novo Slider • High-performance plastic insignal yellow • Perfect visibility for truck driver • Height-adjustable front part • Galvanisedsteelconstruction • Spring deflection up to 25mm • Lasts 7x longer than rubber • Dimensions: 500x280x100mm • 500x280x140mm

4. Novo Slider Why is it developed? • No competitor have it • Alternativ to steelbuffer and rubberbuffer • There is no perfect buffer ! • All buffers on the market have disadvantages • Big market

5. Novo Slider Customer Segments • Which market • All • Customer segments • Customers with high loading frequency • Market size • Each loading dock!

6. Novo Slider Product Positioning • Alternativ to the steelbuffers • Projects • End user • Architect • Key Account customers • Service • Alternativ to the rubberbuffers

7. Novo Slider Competitor products • Which competitor products are comparable? • No comparable products on the market • exclusive Novoferm-Product • Height-adjustable buffer = high wear • Steelbuffer = high price, rust

8. Novo Slider USP‘s, Advantages, Sales Arguments • Lasts 7x longer than rubber • Life Cycle Cost: Nytrex-Buffers are already starting the 2nd use period costs effective than rubber buffers • Front part are both sides usable(500x280x140mm) • Service friendly exchange of the Sliders • Smooth surface • No rust on the surface • Exclusiveness • Perfect visibility

9. Novo Slider Pricing • Hinged lipZuccaro AZPK 250x500x140mm € 368,00/pc • Arnold Simplex ECO 600x160x160mm € 387,00/pc • Arnold Simplex 2D 600x200x130mm € 534,00/pc • Telescopic lip Zuccaro AZJ 500x250x210mm € 383,00/pc • Arnold Simplex ECO 600x160x160mm € 387,00/pc • Arnold Simplex 2D 600x200x160mm € 560,00/pc Novo Slider500x280x100mm € 280,00/pc Novo Slider500x280x140mm € 360,00/pc

10. Novo Slider • Assessment criteria • Protect the building • Durability • Spring deflection • Life Cycle Cost • Visibility

11. Novo Slider Documentation • Buffer data sheet • “Novoferm Docking Solutions 2013” • Price list • Animation

12. Novo Easy Product Description • Novo Easy – electronic docking system • High-performance Nytrex plastic insignal yellow • Sensor in buffer measure the • distance from truck to the leveler • Display the distance on outsidetraffic lights • Dimensions: 500x250x130mm • Sensor adjustable from • 20cm till 200cm

13. Novo Easy Product Description • Novo Easy – electronic docking system • Several configurations possible: • 1 sensor, traffic light red/green • 1 sensor, traffic light LED red/green • 1 sensor, traffic light LED red/yellow/green • 2 sensors, traffic light red/green • 2 sensors, traffic light LED red/green n • 2 sensors, traffic light LED red/yellow/green • Configurations with 1 sensor, a 2nd bufferis required!

14. Novo Easy Why is it developed? • Retraction from competitor • Complete set of portfolios • Customer requirement • Often damage to the building • Often damage to the truck

15. Novo Easy Customer segments • Which market • All • Customer segments • Customers with high loading frequency • Market size • Each loading dock!

16. Novo Easy Product Positioning • Perfect alternativ to all buffers! • Sale about new sales or service? • Both cases possible • Compared to competitive products: • Hörmannused rubber buffer • Epro: Sensor mounted on • crossbeam without protection

17. Novo Easy Competitor Products • Crawford Eye • Without sensor protection • Mounted on crossbeam -> frequently error in measurement • Hörmann • Mounted in rubber buffer -> danger of damaging to the sensor • Epro • Same problems as by Crawford Eye

18. Novo Easy USP‘s, Advantages, Sales Arguments • Sensor is protected • Perfect visibility • Also works with different levels of trucks • Durability of the Nytrex-Plastic is 7x longer than rubber buffers • Novo Easy is mountable on existing steel plates • Life Cycle Cost: Nytrex-Buffers are already starting the 2nd use period costs effective than rubber buffers

19. Novo Easy Pricing • Gross price, Novo Easy • 1 Sensor, traffic light red / green € 1.290,- • 1 Sensor, traffic light LED red / green € 1.490,- • 1Sensor, traffic light LED red / yellow / green € 1.690,- • 2 Sensors, traffic light red / green € 2.090,- • 2 Sensors, traffic light LED red / green € 2.350,- • 2 Sensors, traffic light LED red / yellow/ green € 2.550,- • Compared to Hörmann HAD Novoferm • € 1.410,- € 1.690,-

20. Novo Easy Documentation • Buffer data sheet • “Novoferm Docking Solutions 2013” • Pricelist • Animation

21. Novo Slider & Novo Easy Summary • Lasts 7x longer than rubber • in Signal yellow, perfect visibility • follow the height movements of the lorry • Low Life Cycle Cost • Novo Easy, suitable for different high trucks • Excelent properties of the Nytrex material • different layout LED or Standard Light • Ideal protection for building and truck Novo Slider Novo Easy

22. Novo Slider & Novo Easy Animation