Business of Information (BOI)

1. Puspita Kencana Sari S.Kom, M.T.I pkencana2011@gmail.com 081510365085 Business of Information (BOI) Week #3

2. Aturan Kelas • Ketidak hadiran maksimal 3x (BUKAN JATAH!!) • Toleransi keterlambatan 15 menit. • HP di non-aktifkan/ mode-silent KOMPONEN PENILAIAN • UTS : 30% • UAS : 30% • Tugas : 40% • Bonus: 10% (Quiz, Partisipasi di Kelas)

3. Managing The Business

4. Starting A New Business • Small Business : • Is independently owned business that has relatively little influence in its market • Can have as many as 1.500 employees (SBA standards) • In Indonesia, it’s called UMKM: • Usaha Mikro • Usaha Kecil • Usaha Menengah http://galeriukm.web.id/news/kriteria-usaha-mikro-kecil-dan-menengah-umkm

5. Starting A New Business • Popular Areas of Small-Business Enterprise • Services • Retailing • Construction • Wholesailing • Finance and Insurance • Manufacturing • Transportation • Other – Information??? (publishing, newspaper, radio-broadcaster)

6. Starting a New Business • Crafting a Business Plan • Setting goals and objectives • What are the goals & objectives? • What strategies will be used to obtain them? • How will these strategies be implemented? • Sales Forecasting • Logic and research of current market, • Strengths & weaknesses of existing firms, and • Means by which new venture will compete • Financial Planning • How much money is needed before the business opens • How much is needed to keep the business going before it starts earning a profit

7. Starting a new business • Markets Study: • Who and where are my customers? • How much will those customers pay for my product • How much of my product can I expect to sell? • Who are my competitors? • Why will customers buy my product rather than the product of my competitors?

8. Reasons for failure • Managerial incompetence or inexperience • Don’t know how to make basic business decisions or understand basic management principles • Neglect • Launch ventures in their spare time or devote only limited time • Weak control systems • Potential problems become serious • Insufficient capital • Overly optimistics about how soon they’ll start earning profits

9. Reason for Success • Hard work, drive, and dedication • Must be committed to succeeding and willing to spend the time and effort • Market demand for the products or services being provided • Careful analysis of market conditions • Managerial competence • Through training or experience or by drawing on the expertise of others • Luck!

10. Business Ownership

11. Discussion • If you were going to open a new business of information, what type would it be? Why?

12. Business Management

13. Management Process • Management is the process of planning, organizing, leading, and controlling an organizaton’s financial, physical, human and information resources to achieve its goals.

14. Management Process • Planning • Determining what the organization needs to do and how best to get it done. • 3 main components: • Determine goals • Develop a comprehensive strategy for achieving those goals • Design tactical and operational plans for implementing the strategy

15. Management Process • Organizing • Organize activities, people and resources • Diagram the relationshiops among the various jobs within the companyto help everyone understand his/her role in the company.

16. Management Process • Leading • Guide and motivate employees to meet the organization’s objectives. • Controlling • Process of monitoring an organization’s performance to make sure that it is meeting its goals. • Show where performance is running better than expected (standard) and where should be adjusted.

17. Type of Managers

18. Basic Management Skills • Technical Skills • Skills needed to perform specializied tasks • Human Relations Skills • Skills in understanding and communicating with other people • Conceptual Skills • Abilities to think in the abstrack, diagnose and analyze different situations, and see beyond the present situation

19. Basic Management Skills • Decision-making Skills • Skills in defining problems and selecting the best courses of action. • Time Management Skills • Skills associated with the productive use of time • Management Skills for the 21 century • Global management skills : needed to compete in a global environment • Management and Technology skills : needed to utilize technology to process information and better communication

20. Strategic Management Setting Business Goals • Goals – objectives that a business hopes and wants to achieve • Purposes of goal setting: • Provides direction and guidance for managers at all levels • Helps firms allocate resources • Helps to define corporate culture • Helps managers assess performance • Mission statement – organization’s statement of how it will achieve its purpose in the environment in which it conducts its business

21. Strategic Management Formulating Strategy • Creation of a broad program for defining and meeting an organization’s goals Analyze the organization Formulate strategy Match the organization and its environment Set strategic goals Analyze the environment

22. Operations Management

23. Operation Definition • Operation/production • Activities involved in making products – goods and services – for customers • Goods Production • Activities producing tangible products, such as radios, shoes, buses, cars • Services Production • Activities producing intangible and tangible products, such as entertainment, transportation, and education

24. Differences Between Service and Goods Manufacturing Operations • Interacting with customer • Combination of making or fixing good and delivering it • Need interpersonal skill • Service can be intangible and unstorable • Intangibility – services can’t be touched, tasted, smelled, or seen, but they’re still there • Unstorability – services can’t be produced ahead of time and then stored for high-demand periods

25. Differences Between Service and Goods Manufacturing Operations • Customer’s presence in the operation process • Because service operation transform customers or their possessions, the customer is often present in the operatiom process. • Intangibles count for service quality • Consumers use different measures to judge services and goods because services include intangible, not just physical objects. • Quality of work vs. Quality of service

26. Operation Processes • Is a set of methods and technologies used to produce a good or a service. • Goods Production Processes: Make-to-Order Versus Make-to-Stock • M-t-O: respond to one-of- a-kind good requirements with unique characteristics • M-t-S: produce standard goods to be stocked for mass consumption

27. Operation Processes • Service Production Processes: Extent of Customer Contact • Low contact systems: customers are not in contact while the service is performed. Examples: bank, gas and electric companies • High contact systems: to receive the service, the customer must be part of the system. Example: transportation

28. Supply Chain • Flow of information, materials and services that start with raw materials suppliers and continues adding value through other stages in the network of firms until product reaches the end customer

29. Supply Chain for Information (online) Product

30. Discussion • How about information manufacturing operations and operation processes?