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Competitive Intelligence

Competitive Intelligence. Omnisys. Agenda. What is CI? Why do we need CI? The Competitive Intelligence Process OCI - Intelligent Product. Omnisys …. Omnisys is a leading solution house for software, systems and testing. Mission Statement. Omnisys Provides significant added value,

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Competitive Intelligence

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  1. Competitive Intelligence Omnisys

  2. Agenda Whatis CI? Why do we need CI? The Competitive Intelligence Process OCI - Intelligent Product

  3. Omnisys… Omnisys is a leading solution house for software, systemsand testing

  4. Mission Statement Omnisys Provides significant added value, For customers that chose SharePoint to be their collaboration platform through:

  5. Fields of expertise: • SharePoint Customization-Development-Infrastructure • docMasterContent & Document • Management • Social Networks & Company Portals • CI – Competitive Intelligence Management

  6. Competitive Intelligence SCIP definition: “a systematic and ethical programme for gathering, analysing and managing externalinformation that can affect your companies plans, decisions and operations”

  7. Why do we need CI? • Recognition and Use Competitors’ weakness • Recognize and understand competitors’ strength • Identify new segments and customers • Carry out Performance assessment • Risks Management • innovation • Focus on the business plan

  8. CI Life Cycle Requirements Analysis Outcome Feedback

  9. Existing Situation Analysis Requirements Outcome • Micro Requirement • Macro Requirement • Gathering relevant information • Summary Report (Competitor profile / Product) • Recommendations and insight on subject • Rewriting single important information • Email • Presentation • Word Doc

  10. Processing & Analysis is… • Gathering relevant information • Summary Report (Competitor profile / Product) • Recommendations and insight on subject • Rewriting single important information

  11. OCI & SharePoint 2010 Wide-scale varied Data Base Advanced Search Capabilities BI features Reuse Automation of intelligence processes Improvement of intelligence processes methodology

  12. OCI Benefits Improvement in Requirements Improvement in Analysis and processes Improvement in Outcomes

  13. Improved Methodology Information Information Information Requirements Analysis Outcome Feedback Information Information Information

  14. Show Time

  15. Summary CI is essential for every organization Manage CI with Decision Support System Integration of CI process with SharePoint 2010 OCI will lead to improvements

  16. Why OCI? Comprehensive environment for managing Intelligence Automatic information gathering Automatic tagging engine BI features for indicating insights BI features for marketing trends analyze

  17. Sun Tzu 500BC “If you know your enemy and yourself; you will win every battle. If you know yourself, but not your enemy; for every battle won you will suffer a loss. But if you are ignorant of your enemy, and yourself; You are a fool and certain to be defeated in every battle.”

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