Core Concepts in Fashion

1. Core Concepts in Fashion Chapter Four

2. Chapter Four • The 1900’s-1914 • Industrialization had a big impact on fashion • Clothing could be produced quicker due to new machines • Views on women and their place in society • Clothing marked the status • Details such as lace and embroidery were popular • Fashion Magazines started guiding public taste

3. Chapter Four • The 1900’s-1914, famous fashion designers • Jacques Doucet • Charles Frederick Worth

4. Chapter Four • 1914-1919 • World War I • Many men fought in the war • More practical work clothing needed for women • After this era, women did not want to go back to uncomfortable clothing (such as corsets) • Social Events no longer a priority • Women took care of men injured during the war when not working • Women’s right to vote • Sportswear became more popular

5. Chapter Four • 1914-1919, famous fashion designers • Paul Poiret • Romain de Tirtoff (Erte)

6. Chapter Four • 1920’s • Called “The Roaring 20’s, due to the end of the war • Economic Prosperity • Focus on youth • Women continued to celebrate new found freedom

7. Chapter Four • 1920’s Fashion Designers • Jeanne Lanvin • Madeline Vionnet

8. Chapter Four • 1930’s • Stock market crash of 1929-free feeling of 1920’s came to a halt • Film had an influence on fashion • Licensing • Allowing the use of a name on other products • Zoot suit as an example of trickle up fashion

9. Chapter Four • 1930’s Fashion Designers • Cristobal Balenciaga • Elsa Schiaparelli • CoCo Chanel

10. Chapter Four • 1940’s • World War II brought restrictions on fabric usage • Law, called L-85, restricted the use of fabric due to war • “New Look” as a result of L-85-used less fabric for full skirts • Use of separates

11. Chapter Four • 1940’s Fashion Designers • Christian Dior • Gres • Claire McCardell

12. Chapter Four • 1950’s • Rebellion of Youth • Rock and roll • Television • View on children’s place • Glamour figures, such as Marilyn Monroe

13. Chapter Four • 1950’s Fashion Designers • Hubert de Givenchy • Pierre Cardin • Bill Blass

14. Chapter Four • 1960’s • Youthquake • Mod look, beatnik look and hippie looks prevalent • Mixing and matching of clothing • Twiggy’s look

15. Chapter Four • 1960’s Fashion Designers • Mary Quant • Yves Saint Laurent • Valentino

16. Chapter Four • 1970’s • Youth Rebellion (as in the 1960’s) • Punk and Disco looks • Difficult economic times • Resulted in less couture and designer clothing sales

17. Chapter Four • 1970’s Fashion Designers • Giorgio Armani • Stephen Burrows • Betsy Johnson

18. Chapter Four • 1980’s • Excess (greed and money) • Fashion showed backlash for looks of 60’s and 70’s • Women entering the workforce • Yuppies • Term was first coined

19. Chapter Four • 1980’s Fashion Designers • Donna Karan • Issey Miyake • Hugo Boss • Yohji Yamamoto

20. Chapter Four • 1990’s • Rejection of greed in 1980’s • Casual style dressing-even for work-became popular • Grunge look • Rap and Hip Hop influenced fashion

21. Chapter Four • 1990’s Fashion Designers • Dolce and Gabbana • Calvin Klein • Emanuel Ungaro

22. Chapter Four • 2000’s • Difficult to predict when in the decade • Feminine styles, tighter fitting clothing • Rejection of baggy styles in 1990’s • Vintage dressing

23. Chapter Four • 2000’s Fashion Designers • Jean Paul Gaultier • Gianni Versace • Marc Jacobs • Miuccia Prada • Alexander McQueen • Anna Sui • Stella McCartney • Vera Wang • Kenneth Cole • Tom Ford • Ralph Lauren