1 / 16

GOALS

ITF: Developing strategic campaigns Module Four. GOALS. Why do we need goals?. Keep our campaign focused Help us know when we have won Keep campaign grounded in workers’ problems. Creating campaign goals. Identify 1-3 workers problems Identify 1-3 union problems

sanam
Download Presentation

GOALS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ITF: Developing strategic campaigns Module Four GOALS

  2. Why do we need goals? • Keep our campaign focused • Help us know when we have won • Keep campaign grounded in workers’ problems ITF: DEVELOPING STRATEGIC CAMPAIGNS

  3. Creating campaign goals • Identify 1-3 workers problems • Identify 1-3 union problems Use this list as the basis to formulate the campaign goals. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  4. Set smaller, winnable goalsKeep sight of the larger goals ITF: DEVELOPING STRATEGIC CAMPAIGNS

  5. Campaign goals are grounded in workers’ problems What problems are workers facing? Be specific ITF: DEVELOPING STRATEGIC CAMPAIGNS

  6. Look for workplace problems that are most: Widely felt The number of workers who are concerned about this problem. Deeply felt How deeply and emotionally important the problem is felt to be by workers. WinnableWe need to have at least a in part chance of winning some positive result for workers. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  7. How can we make a problem more: • Widely felt? • Deeply felt? • Potentially winnable? ITF: DEVELOPING STRATEGIC CAMPAIGNS

  8. How can we make a problem more: Widely felt: Communicate and educate Deeply felt: Appeal to justice and fairness Potentially winnable: Break down into smaller, more winnable steps ITF: DEVELOPING STRATEGIC CAMPAIGNS

  9. Deeply felt problems are real Examples: Some may be difficult to talk about • Harassment • Workload and stress • HIV / AIDS stigma ITF: DEVELOPING STRATEGIC CAMPAIGNS

  10. Make sure that the problem is: a. understood by the WORKERS Cabin crew have health and safety problems Cabin crew have problems with back injuries from lifting luggage into overhead racks. b. understood by the PUBLIC Cabin crew want single rooms No one, including cabin crew, should have to sleep in the same room as someone they do not know, who may smoke, act irresponsibly or violate your safety. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  11. What are some examples of union problems? ITF: DEVELOPING STRATEGIC CAMPAIGNS

  12. Examples of union problems • Low participation of workers. • Not enough workplace union representatives • Lack of support from the public • Weak communications with workers ITF: DEVELOPING STRATEGIC CAMPAIGNS

  13. Union problems are closely related to worker problems ITF: DEVELOPING STRATEGIC CAMPAIGNS

  14. LAN Peru aviation mechanics Worker / Union problems • No wage increase for 10 years • Paid half of other mechanics • New hires on temporary contracts • Seven workers fired • Risk loss of union Campaign goals • Wages equal to LAN Chile and LAN Argentina mechanics • End to temporary contracts • Rehire fired workers • Win long term power for union ITF: DEVELOPING STRATEGIC CAMPAIGNS

  15. DHL Turkey Worker / Union problems • Wages below poverty level • Excessive overtime, speed ups and unfair discipline • Subcontracted work • Firing of 37 union workers • Pressure to resign from union and join company union Campaign goals • Wage increases and improved working conditions in a collective agreement with TUMTIS • Reinstatement of the sacked workers • End the campaign of intimidation in DHL Turkey and world ITF: DEVELOPING STRATEGIC CAMPAIGNS

  16. Activity: campaign goals Aim: to identify campaign goals Tasks: Select a facilitator and timekeeper • Prioritise 1-3 workplace problems and 1-3 unions problems • Rewrite each problem as a positive goal for the campaign ITF: DEVELOPING STRATEGIC CAMPAIGNS

More Related