Micro Buzz Honey A Stimulating Verbal Blend

1. Micro Buzz Honey A Stimulating Verbal Blend Martin LindnerARC Research Studios AustriaStudio eLearning Environments

2. “What the heck is MicroLearning? I have no idea.“ C Arnaud Leene, 2005

4. So ... is Microlearning a SHEEP?

5. …or the old BIG BAD WOLF? ... hiding under VERY small pieces of sheep‘s clothing?

6. Is it just another buzzword?

7. … or can one find some Buzz Honey ?

8. buzz Aquitaine / France, 2004 www.microlearning.net

9. Research StudioeLearningEnvironments Innsbruck / Austria, 2004 Integrated Microlearning www.knowledgepulse.com

10. Innsbruck / Austria, 2005 www.microlearning.org

11. Micro Buzz Honey: A Stimulating Verbal Blend coined2001 coined2004 + 2004 MICROCONTENT MICROLEARNING MICROLEARNING MICROCONTENT MICROMEDIA MICROMEDIA MICROKNOWLEDGE MICROKNOWLEDGE coined2000 + 2005 not reallycoined yet

12. 1 People making use of, or rather swimming in, microcontent are in fact already practicing (informal) microlearning.

13. 2 People learning and working with micromedia are learning and working differently. They are swimming, rather than navigating, in a sea of microcontent and streams of microtasks.

14. 3 If we want to create microlearning experiences, we have to understand the nature of microcontent-based knowledge work.

15. FILES & DOCUMENTS DESKTOPAPPLICATIONS MICROSOFT OFFICE FIXED-LINE TELEPHONY

16. 2000/2005: MS Office exploded MULTITASKING ATTENTION CRISIS LIFE INTER-RUPTED EXPLOSIONOF THE E-MAIL INBOX GOOGLESHREDDERINGMACROCONTENT MICROCONTENT MOBILEPHONES discovered in 2001 PC GOING MOBILE

17. 2006: A Microcontent Office MICROCONTENT discovered in 2001

18. There are two definitions of “micromedia” MICROCONTENT MICROLEARNING MICROCONTENT MICROMEDIA MICROKNOWLEDGE

19. Thomas Vander Wal, 2001 “… been at the SXSW Microcontent Panel – which was a fantastic mind expanding panel which threw my synapses in overdrive …“ “MICROCONTENT” has been discovered in 2001

20. Anil Dash, 2002(“Introducing the Microcontent Client“) First definition in 2002 “We've discovered in the last few years thatnavigating the web in meme-sized chunksis the natural idiom of the Internet.“

21. … memes: replicating units of cultural information

22. Microcontent is a Virus

23. Dash‘s microcontent definition (paraphrase):Human processed information self-contained the smallest units of meaning / communicationthat can stand for itself elementary individually addressable to be easily re-used and re-mixed appropriate media format appropriately formatted to work as building blocks in different cultural patterns and individual mindsets

24. Dash‘s microcontent definition (paraphrase):Computer processed information self-contained [some relation to object-oriented programming] elementary individually addressable to be easily re-used and re-mixed appropriate data format appropriately formatted for integration in different applications and services

25. The evolution of microcontent is a complexfeedback phenomenon – it can not be reduced neither to software nor to humans

26. With microcontent, the digital devices and technologies are not mediums anymore – it is the beginning of a new era: the age of micromedia.

27. There are two definitions of “micromedia” MICROCONTENT MICROLEARNING MICROMEDIA MICROMEDIA MICROKNOWLEDGE coined2000 + 2005

28. Umair Haque (2005), The New Economics of Media. Micromedia, Connected Consumption, and the Snowball Effect. The explosion of digital micromedia puts anend to Mass Media as we know it Microchunks of media result from the “unbundling of traditional media goods” like news, albums, books … and learning. According to Haque, the new circulation of micromedialeads to a radical change in the media economy.

29. The value doesn’t lie anymore in production of the content itself, but in attention and in consumation: The more a microchunk is consumed the more value is added.

30. Lev Manovich (2000), Macromedia and Micro-media Media technologies seem typically to move in one direction: ‘more’ More resolution, better color, better visual fidelity, more bandwidth, more immersion.

31. Lev Manovich (2000), Macromedia and Micro-media While some media forms get richer, others stay purposefully 'poorer.' A more minimalist kind of media, characterized by low resolution, low fidelity, and slow speeds, is born. I call it micro-media.

32. Lev Manovich (2000), Macromedia and Micro-media Micromedia will not go away. “Given the fact that soon more users worldwide will access the Internet through cell phones than through computers, it will not only successfully compete with macro-media but may even overtake it in popularity.”

33. … why would people want to play games on a tiny phone screen?

34. … or be texting ? or moblogging?

35. … or googling?

36. The Micro Web is the CASUAL WEB

37. “Man are suddenly nomadic gatherers of knowledge,nomadic as never before, informed as never before, free from fragmentary specialism as never before – but also involved … as never before” – in the “total and pervasive field” of the MEDIA Marshall McLuhan,1964

38. A macro-medium for storage and transportation

39. From the Microcomputer as macrocontent medium ...

40. … to the micromedia environment ...

41. “Media is no longer something we do, but something we become part of.”

42. In those micromedia environments, microcontent is something like small drops of vapor forming information clouds.

44. … all kinds of information chunks in our digital life take on the form of digital lifestreams, as David Gelernter called it: “leaving behind a stream-shaped cyberbody, like an aircraft's contrail, as we go”

45. MICROCONTENT MICROLEARNING MICROLEARNING MICROCONTENT MICROMEDIA MICROMEDIA MICROKNOWLEDGE MICROKNOWLEDGE

46. What are the consequences of all this for learning?

47. Is Microlearning a SHEEP?

48. …or the Big Bad Old E-learning Wolf …

49. Microlearners will decide.

50. Thank You. ARC Research Studios AustriaStudio eLearning Environments