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Creating a “buzz”

Creating a “buzz”. For your start-up. The difference between “hype” & “buzz” = Perception. Customers. Company. Competitors. Collaborators. 1. Starting Gate. Product & Service Positioning. Market Segmentation. Target Market Selection. Product & Service.

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Creating a “buzz”

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  1. Creating a “buzz” For your start-up The difference between “hype” & “buzz” = Perception

  2. Customers Company Competitors Collaborators 1. Starting Gate Product & Service Positioning Market Segmentation Target Market Selection Product & Service Place/Channels Promotion Pricing 2. Creating Value 3. Capturing Value Marketing Analysis* * Prof. Robert Dolan, Harvard Business School

  3. Customer Retention Customer Acquisition Profits 4. Sustaining Value Pricing 3. Capturing Value

  4. And NOW for the BUZZ

  5. Just say “NO”

  6. It starts with YOU If you don’t believe it - no one else will. If you can’t explain it - no one else will (and no one else will believe you!)

  7. Then your immediate family Workers Senior Management Technical Marketing Office Support Consultants Accountants Lawyers Brokers Suppliers Distributors Strategic Partners VCs Board Members Investors Investment Bankers

  8. And then your extended family! End Users The World at Large Your Competitors

  9. Product Naming Logos & Fliers Brochures Web site One Web site Two Booths & Shows Catching the wave... x x x x Media Rollout Speaking Popular/Daily Industry Tech Alpha Beta Product Launch, Pilot

  10. & Advertising VS. Public Relations Endorsement from the outside Less expensive Network – great reach Controlled Time Exact Message Details that print wouldn’t cover POWER

  11. Not All Press is Good Press automatically

  12. Presenting Yourself... KISS

  13. Presenting Your Company... EDU - TAINMENT

  14. Being Original doesn’t mean it means “being original” “being original”

  15. In Conclusion… Tell ‘em what you’re going to tell ‘em. Tell ‘em Tell ‘em what you’ve told ‘em Always tell the TRUTH – that way you don’t have to remember what you’ve said Have FUN These are the good old days 

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