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Presented By Tina Stoecker AIFD PFCI

Everyday Inspirations. Presented By Tina Stoecker AIFD PFCI. Design…Service….Sales. Simple accents that add pizzazz to the bread and butter designs . Imaginative ways to increase your sales of Everyday Inspirations . Suffering from Slow Sales?. Banding.

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Presented By Tina Stoecker AIFD PFCI

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  1. Everyday Inspirations Presented By Tina Stoecker AIFD PFCI

  2. Design…Service….Sales • Simple accents that add pizzazz to the bread and butter designs • . Imaginative ways to increase your sales of Everyday Inspirations

  3. Suffering from Slow Sales?

  4. Banding • Process of using a decorative material like ribbon or wire to encircle a stem or stems in one or more precise rings. (ACCENT)

  5. Braiding • DECORATIVE process of interweaving three or more strands of fiber, ribbon or foliage.

  6. Reflexing • The process of rolling back the petals of a flower, such as a rose or tulip, to create a larger or more open appearance.

  7. Creative Design!

  8. Collaring • Completely encircling a flower, a bouquet or the edge of a container with foliage or other decorative materials, creating a finished appearance.

  9. Pillowing The process of CLUSTERING rounded or dome-shaped flowers or other materials into a tightly organized PATTERN of placement in a composition. Clusters may range from low, tight groupings used for basing to taller more prominent mounds. The result is a cushion base which resembles clouds, pillows or rolling hills, with depressions in between. Pillowing emphasizes the colors, textures and shape of the whole group rather than the individual flowers.

  10. Framing Using linear branches or flowers to showcase the materials within. Framing outlines and defines Space and typically calls attention to the Focal Area.

  11. Snail Mail

  12. Direct Mail • New Account Letter • Post Cards • Catalogs • Birthday & Anniversary Reminders • Holiday Reminders

  13. New Account Letter • Creating Customer Loyalty • Started in 1989…single most business building direct mail. • Keeps them away from the Yellow Pages • Always reminds them to purchase flowers • Highlight Special Services • Activation stimulated by special offer. • 70 sent out weekly • 2% Purchase immediately! • Send within a week

  14. Anniversary & Birthday Reminders • 42% Response Rate • Mail Merge Letter – Postcards Failed • Return Address • Date Under Stamp • Create for the Year • 9 Days Optimum Timing

  15. Reminders

  16. Holiday Reminders • Mail Merge from Order Data Base • 37% Response Rate • Early Order Incentive • 14 Days Out

  17. Ease of Response

  18. Veiling Layering light or delicate materials such as bear grass, plumosus, metallic threads, angel hair…etc over or in front of other, more solid components of a design.

  19. Terracing Positioning like materials in a stair-step fashion, creating spaced HORIZONTAL levels. Terracing is used to achieve depth within a composition and is frequently employed as a basing technique.

  20. Shadowing • The close placements of one material directly behind or beneath the primary material, giving a three-dimensional appearance and enhancing the sense of depth. Shadowing results in the suggestion that the first material I being echoed or reflected by the second.

  21. Binding The functional process of tying or securing materials together with a binding material such as wire, ribbon or string. Binding may also serve a decorative purpose.

  22. E-Mail

  23. Email Marketing • Birthday & Anniversary Reminders • Inexpensive Way to remind • Easy Link to order 24 Hours • Monthly Special • Catchy Phrasing • Quarterly Newsletter • How To’s • Offer Special Only Available thru email • Short ….Very Short

  24. Email Reminders

  25. Email Campaign Everyday 24.6% Open Rate Generated 17 Orders

  26. Email Newsletter 34.1% Open Rate Generated 32 Orders

  27. Email Holiday 32.8% Open Rate Generated 65 orders

  28. Grouping Identical materials arranged within a specific limited area, with each material maintaining Its individual identity. Some amount of SPACE typically exists between each separate group

  29. Facing The process of turning or directing a flower head in a particular way so as to increase interest and visual movement within a design.

  30. Sheltering Placing one or more materials over or around the others in a composition, lightly enclosing the materials within. Sheltering creates an impression of protection and gives greater depth to a design.

  31. Wrapping Covering a single stem or a bundle of stems from end to end with a decorative materials such as ribbon, raffia or wire.

  32. Sectioning The process of isolating like materials within their own specific area(s).

  33. Make Your Cash Register RingWith A Dash of Design Excitement

  34. Everyday Inspirations Questions???? OR Copies…. Tina@designsofthetimesflorist.com

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