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IMPROVING BRANCH VITALITY. Walter Schick & Derek Southern. None of us is as smart as All of us. Tools to Improve Vitality. Improving the Vitality of a Branch is neither a Quick or Simple process.
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IMPROVINGBRANCH VITALITY Walter Schick &Derek Southern None of us is as smart as All of us
Tools to Improve Vitality Improving the Vitality of a Branch is neither a Quick or Simple process. You will need appropriate tools and the wholehearted INVOLVEMENT of members of the Branch, plus some patience. Tools are available at sirinc.org How to get members ENGAGED????
Important Tools Form 27 Goals, Results Branch Assessment Function Teams Activities Recruitment New Member Involvement LEADERSHIP
Form 27, Goals,Guests & New Members Our recruitment goal: Net Gain of Plus One but remember… We need (on average)2 Guests to bring in 1 New Member So, if you have a 15% attrition rate, your goal is >30% guests
Branches can be Revived: Branch 19 Concord: 220+ to 100 to 124
Branch Assessment Any Branch Opportunities — one or more categories? Which is most important for your Branch? Why?
Function Teams Improve Vitality Publicity + Recruitment Guests Guests + Activities + Image Members Members + Member Relations Retention Like breakfast, All are needed for completeness
Find Tools Here • sirinc.org • Branch Improvement
Where are the Functions described? SIRinc.org/protected/BrAreaTools/ Branch AssessmentIdeas that Work Committee Job Descriptions Branch Assessment and Goals Branch Assessment Form Branch Assessment Solutions Recruit and Retain Catalog Branch Vitality (PPT) Recruiting Branch Leaders Four Steps to Get SIR Leaders (includes Job Description Templates)
Function Teams of Vital Branches Reception Image Vitality Publicity Awareness Recruitment Guests Activities + Guests Members Member Relations Retention
Reception Image for a Vital Branch • SIR Banner Jazzes Your Entryway • Greeters • Activity Posters, Sign Ups • Book Swap Every Month • Hobbies, Crafts Table • Hats, SIR Cards, TriFolds, I Love SIR • What does your branch have?
Invite Embroidme-Moore to bring an exhibit of SIR Apparel to your Luncheon
Publicity for a Vital Branch • Publicity & Recruitment Guests • 1. Local Newspaper Events—Include Speakers • 2. TriFold Brochures—Senior Centers, Farmers Markets • 3. TriFold Brochures---Ladies Day Luncheon • 4. Sir Caps & Jackets at the Golf Course, Bocce Court • 5. Invite Someone Who Could Be Your Friend • 6. Guest Envelope: Application, SIR TriFold, Newsletter, Four part Sir Story
Recruitment Tools at Lunch Registration Desk TriFolds, Sir Cards, Car Sticker SIR Caps
Successful Branch Recruitment Ideas 69: Sacto Golf Expo 32 names, 9 members so far 53: Santa Rosa Free lunch for sponsor of new member 8: Walnut Creek Free wine to sponsor for new guest 146: Walnut Creek Brochure, Ladies, Golf Cards at GC 171: Walnut Creek 30 SIR Cards for City Hikers Ideas for your branch?
Recruit at Golf Expo Sacramento Activities, Couples, SIR Pop Up Golf Funnies, Tournies, Schedule
Activity Function in a Vital Branch What do you do when you can’t play Golf? 80+ Activities – Half can include Couples Book Swap, Dine Out are Easiest to Start “Men Enjoying Active Retirement” Many activities need only two Sirs to start
Wine Finders Under $15 Each Couple Brings an Appetizer
70+ Activities are now listed on the back of FORM 2 Application
Member Relations for a Vital Branch • Branch Problems, Assessment • Goal Setting • Measures • Action Plan • Schedule • Assign (New Members plus) • Retain! See: Branch Assessment in Branch & Area Tools
Volunteers for a Vital Branch Where to get Volunteers? — New Members How do you involve them? —Give them a Job
Volunteers for a Vital Branch Where to get Volunteers? — New Members How do you involve them? —Give them a Job Where to get Volunteers? —Directors How do you involve them? —Give them a Job
New Member Volunteers Function Teams: half are new members Dine-In Groups: 2-6 new Sirs start a new DIG How else can you involve them? Source of Volunteers for Offices…website, newsletter, speakers committee Greeters Assistant Chairs of Activities Ask them at 6 month follow up meeting
Recruitment Team and The Real Magic Bullet
Recruitment Team and The Real Magic Bullet
Recruitment Teams using The Real Magic Bullet Br 8: Once a year, Greeters ask incoming Sirs “Do you have cards in your wallet? Here are 3, put your name on all, two in your wallet and one for your wife. Ask her to ask a girl friend get her husband out.” Br 171: Take a batch to your walking group… Br 146: Take some to your golfing buddies outside of SIR…
Thank You None of us is as smart as All of us