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Exploring Personal Media in Social Networking: Impact on Social Ties

This research delves into how mediated interaction shapes social networks, analyzing the use of personal media in building and maintaining relationships. Factors like social competence, specific needs, and geographical location play pivotal roles in online interactions. The study examines how online communication complements face-to-face interactions, drawing on sociological concepts like Goffman's impression management. By exploring social consequences in different contexts, it sheds light on the nuances of digital socialization. (Word count: 88)

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Exploring Personal Media in Social Networking: Impact on Social Ties

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  1. Becoming more like friends: the significance of personal media in social networking processes Key-words:Social networks, social technologies, youth, interaction Research questions:What are the network-building consequences of mediated interaction? How does mediated interaction affect weak and strong ties? And what can explain the different social consequenes that are found? Method:Qualitative interviews/20 young informants/face-to-face and IM Marika Lüders marikamedia.net

  2. This presentation: trying to explain the different social consequences that are found • An analysis of mediated social interaction • 1. analysing the use of personal media for maintaining social relationships. • 2. analysing how mediated interaction initiates new relationships. • Differences when it comes to the social function of personal media are interrelated with: • Social competence • Specific needs and patterns of using personal media • Geographical and urban/rural location Marika Lüders marikamedia.net

  3. The analysis very briefly • The analysis explains how interaction takes on mundane forms, confirming the value of social relationships between in-person meetings. Mediated self-disclosures may moreover strengthen already strong offline ties, and turn initial strangers into friends. • Online/offline interactions • An apparent paradox: the advantages of online communication on the one hand and the priority given to face-to-face interactions on the other. • Goffman: context-dependent performances, impression management • Berger and Luckmann: We experience the world in terms of dffering degress of closeness and remoteness. Marika Lüders marikamedia.net

  4. Different social consequences(1) Social competence • Cannot be reduced to a general rule indicating that those who are more socially outgoing in the first place, are also more social online; or the opposite, that people who perceive themselves as socially incompentent find new possibilities online. Marika Lüders marikamedia.net

  5. Different social consequences(2) Specific interests and patterns of use • Users have different interests and needs that personal media comply with, and there are considerable differences between which and how personal media are used. Marika Lüders marikamedia.net

  6. Different social consequences(3) Geographical or urban/rural location • Location matters in mediated worlds, both when it comes to motivations for using personal media, and for possibilities for extending online relations to the offline world. Marika Lüders marikamedia.net

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