1 / 7

Visibility Report – May 2013

Visibility Report – May 2013. Dr. Brendan B. Kelly. Interim Vice President of University Advancement (as of July 1, 2013) Current: Director, School of Fine, Performing and Communication Arts. Value & Impact of Publicity May 2013. Press Coverage Generated by UWF:

sandro
Download Presentation

Visibility Report – May 2013

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Visibility Report – May 2013 Dr. Brendan B. Kelly Interim Vice President of University Advancement (as of July 1, 2013) Current: Director, School of Fine, Performing and Communication Arts

  2. Value & Impact of Publicity May 2013 • Press Coverage Generated by UWF: • Advertising Equivalency: $125,375.01 • Circulation/Traffic: 1,677,060,541 • Audience Reach: 114,253,604 • Additional Coverage Generated: • Advertising Equivalency $33,711.66 • Circulation/Traffic 96,088,179 • Audience Reach 10,657,378 • _________________________________________ • TOTAL PRESS COVERAGE: • Advertising Equivalency $159,086.67 • Circulation/Traffic 1,773,148,730 • Audience Reach 124,910,982

  3. How the Press is Covering UWF

  4. What the Press is Covering at UWF

  5. Where UWF Receives Press Coverage

  6. Comprehensive Integrated Approach • Image Management Strategy • Strategic Communication Strategy • Recent National Awards • Moving Forward • Focus on impact by audience • Advancing social media/digital environments • Metrics for continuous improvement

  7. Thank You

More Related