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2013 Member profile- California Report

2013 Member profile- California Report. Business Characteristics of CA Members. Key Findings. In 2012, 62 percent of members were licensed as sales agents and 87 percent of those specialize in residential brokerage.

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2013 Member profile- California Report

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  1. 2013 Member profile- California Report

  2. Business Characteristics of CA Members

  3. Key Findings • In 2012, 62 percent of members were licensed as sales agents and 87 percent of those specialize in residential brokerage. • The typical REALTOR® in California has 15 years of experience, 2 years more than the typical REALTOR nationwide. • REALTORS® continue to incorporate the internet and online media in their business. Seventy percent reported having a website for at least five years, 15 percent reported having a real estate blog and over half of members reported using social media. • The most commonly found information on websites, among commercial and residential REALTORS®, is the member’s own listings. • REALTORS® are more confident in the market and their business, with 82 percent of members stating they are very certain they will remain in the business for 2 more years.

  4. Business Characteristics of CA Members • Years in Business By Function *Non-selling SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  5. Business Characteristics of CA Members • REALTORS® BY TYPE OF LICENSE (Percent of Respondents) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  6. Business Characteristics of CA Members • Primary Business Specialty of REALTORS® (Percent of Respondents) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  7. Business Characteristics of CA Members • Secondary Business Specialty of REALTORS® (Percent of Respondents) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  8. Business Characteristics of CA Members • Primary Business Specialty of Sales Agents (Percentage Distribution) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  9. Business Characteristics of CA Members • Percent of Income from Real Estate Specialty (Percentage Distribution) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  10. Business Characteristics of CA Members • REALTOR’S® Firm Web Presence (Percentage Distribution) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  11. Business Characteristics of CA Members • Active Use of Social or Professional Networking Websites (Percentage Distribution) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  12. Business Characteristics of CA Members • Active Use of Social or Professional Networking Websites (Percentage Distribution) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  13. Business Characteristics of CA Members • Real Estate Blogs (Percentage Distribution) 2013 SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  14. Business Characteristics of CA Members • Real Estate Blogs (Percent Distribution) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  15. Business Characteristics of CA Members • Will Remain Active As A Real Estate Professional For Next Two Years (Percent Distribution) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  16. Business Characteristics of CA Members • Will Remain Active As A Real Estate Professional For Next Two Years (Percent Distribution) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  17. Business Characteristics of CA Members SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  18. Business Activity of CA Members

  19. Key Findings • The typical agent nationwide had 12 transactions in 2012, up 2 transactions from the previous year. A typical agent in California continued to have 8 transactions as last year. • In 2012, REALTORS® in California were still seeing slightly higher levels of distressed properties than the rest of the nation. A typical agent in California had one transaction involving a foreclosure and two transactions involving a short sale, compared to a typical agent nationwide who had one foreclosure and one short sale transactions. • For the third year in a row, the difficulty in obtaining mortgage financing was nationally the most cited reason for potential clients. In California, 21 percent of members cited mortgage financing as a limiting factor, however the most important factor (39 percent) in limiting potential clients was difficulty in finding the right property.

  20. Key Findings • Nationwide, the typical property management specialist managed 49 properties in 2012 – the highest number on record in this survey, which is reflective of the strong rental conditions. In California the typical property manager managed 24 transactions. • Most REALTORS® are still working 40 hours per week, a trend that has continued for several years. • A typical REALTOR® in California spent a median of $320 to maintain a website in 2012, while a typical REALTOR® nationwide spent a median of $220. • Websites do yield returns - members reported gaining typically three inquiries and 3 percent of their business from their websites.

  21. Business Activity of CA Members Compensation Structure (Percentage Distribution) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  22. Business Activity of CA Members SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  23. Business Activity of CA Members SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  24. Business Activity of CA Members SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  25. Business Activity of CA Members SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  26. Business Activity of CA Members SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  27. Business Activity of CA Members SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  28. Business Activity of CA Members • The Most Important Factor Limiting Potential Clients in Completing a Transaction (Percentage Distribution) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  29. Business Activity of CA Members SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  30. Business Activity of CA Members • Brokerage Sales Volume, By Specialty, in 2012 SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  31. Business Activity of CA Members • BUSINESS ORIGINATED FROM AN OPEN HOUSE, 2012 (Percentage Distribution) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  32. Business Activity of CA Members SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  33. Business Activity of CA Members *Less than 1% SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  34. Business Activity of CA Members • Amount of Business Through Referrals From Past Consumers and Clients, By Experience, 2012 (Percent Distribution) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  35. Business Activity of CA Members • Business Generated From REALTOR® Website in 2012 (Percentage Distribution) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  36. Business Activity of CA Members • Repeat Business From Past Consumers and Clients, by Experience, 2012 (Percent Distribution) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  37. Income and Expenses

  38. Key Findings • Median gross income for REALTORS® in 2012 was $50,400, up from $48,200 the previous year. • Sixty-eight percent of respondents indicated percentage split-commission as the prevailing method of compensation. • Median business expense for 2012 was $8,040. • The largest single expense category that REALTORS® reported was their vehicle expense at $2,050. • Brokerage sales volume rose to $1.5 million in 2012 from $1.3 million in 2011.

  39. Income and Expenses • Annual Income of Realtors®, 2012 vs. 2011 (Percentage Distribution) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  40. Income and Expenses • Annual Income of Realtors®, 2012 (Percentage Distribution) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  41. Income and Expenses SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  42. Income and Expenses

  43. Income and Expenses • Total Real Estate Expenses for CA REALTORS® (Median) SERIES: 2013 Member Profile Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

  44. Income and Expenses

  45. Income and Expenses

  46. Office and Firm Affiliation of REALTORS ®

  47. Key Findings • 55 percent of REALTORS® are affiliated with an independent company. • A typical REALTOR® in California works at a firm that employs 25 agents and brokers, compared to 23 agents and brokers nationally. • The median tenure for REALTORS® with their current firm is 7 years. • Nine percent of REALTORS® worked for a firm that was bought or merged in the past two years.

  48. Office and Firm Affiliation of REALTORS ® • Firm Affiliation of all REALTORS® (Percentage Distribution)

  49. Office and Firm Affiliation of REALTORS ® • REALTOR® Affiliation with Firms (Percentage Distribution)

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