Best Practices for Using Data to Grow Enrollment

1. Best Practices for Using Data to Grow Enrollment Michael Taft Rob Spence Zeolean Kinard Becky McIntosh

2. Who we are… • 6045 Students • 7 Campuses • PEN System • WEB Classes • 45% as least 1 class

3. How Do We Grow Enrollment? • New Students • Retention

4. New Students • AIM Team • Enrollment Workshops • Instant Admissions

5. Enrollment Trends 2008 - 2013

6. Data Data

7. Data, Data, Everywhere… • Applicants, monthly, grids, line graphs • Enrollment Reports – Daily • New, Returning, Type • Major, Bio-Demo • 1 year comparison, 5 year comparison • FAFSA – Yes, No

8. How Do We Use It? • Too many reports • From multiple sources • Too few people • Not enough time

9. “Popping Popcorn” Teresa Farnum Best Practice Don’t Pop Popcorn! The number of reports doesn’t necessarily provide the information to answer the question. The information must be meaningful.

10. Information Information Information Data Data

11. Grow Enrollment? • Retention • Keep the students we have

12. Title III Grant • Strengthening Opportunities in STEM • Retention Tracking System!

13. Impact of Services? • New Student Orientation • Career Planning • Tutoring • Mentors in Labs

14. Information Hungry • Program completion rates of developmental students vs. college ready students • Success of those who place in developmental vs. those who take developmental • What are the gatekeeper courses for the college and for each program • Course withdrawal rates based on • Schedule type • Part of term

15. Challenges Many questions Transform data into something meaningful Limited staff to provide data

16. What We Did • Programming staff created tracking reports • Output required a lot of manipulation

17. Search for a solution • Easy access to the information • Empower the end user with Knowledge • Transform data into information • Discovery of meaningful patterns • Analysis of cohorts • Measure effectiveness Knowledge Information Data

18. While Searching… • Aspen Finalists • Achieving the Dream • Common Denominators? ZogoTech!

19. Best Practices Consider the data sources outside your student information system that may provide valuable information.

20. Integrating Outside Sources… • Clearinghouse • Tutoring Services • D2L ZogoTech!

21. Objectives of a solution • Increase enrollment, retention, completion • Leverage data in Banner • Integrate data from outside sources • Evaluate effectiveness of interventions • Breakdown information silos

22. ZogoTech • Research Intelligence • Executive Intelligence • Student Navigator • Retention Tracking

23. The PTC Journey Has Begun… • Project Team • Data Quality Team • Workgroups • Retention Team • Data Standards Team

25. Best Practices • Data Quality is critical….. • Maintain data standards • Implications of business process changes

26. Building the Foundation • Course Information • Student Enrollment

27. Reminder • Ease of use, information in the hands of the end user • Ability to drill down, bring in different variables/dimensions • Discover patterns

28. Course Withdrawal Rates

30. Enrollment Trends

31. Enrollment Trends

33. Enrollment Trends – Dual Enrollment

34. Best Practices • A shared Data Dictionary • Take the time to build a strong foundation.

35. Michael Taft&Rob Spence

36. Student Engagement Module

37. Best Practices • Proactively Intervene • Advise comprehensively • Link services to retention, graduation • Eliminate data silos • Empower end users

38. “The Wisdom to Take Action” Wisdom Knowledge Information Data

39. Contact Information Rob Spence Software Engineer, Zogotech 888-221-6372x808 rspence@zogotech.com Michael Taft CEO, Zogotech 888-221-6372x801 mtaft@zogotech.com Zeolean Kinard PTC (864) 941-8485 kinard.z@ptc.edu