Ben & Jerry’s

1. Ben & Jerry’s How does Ben & Jerry’s reflect and affect American culture?

2. Ice Cream History • 4th Century B.C: Roman emperor Nero • Ice and fruit • King Tang of Shang, China • Ice and milk • China->Europe (Italy & France) • Europe->U.S. • First ice cream parlor: NYC (1776) • Nancy Johnson: hand-crank freezer (1846)

3. Ice Cream & America • America’s most beloved comfort food • Busy & Stressful Lifestyle • Serves to relieve stress • America=fast-paced • Obesity • Coldstone Creamery: • 397g vanilla=920 calories; 54g fat

4. Ben & Jerry’s History • Bennett Cohen & Jerry Greenfield (Brooklyn; 1951) • Met in Jr. High-Merrick, LI • Penn St. – ice-cream making course • $8,000 + $4,000 (loan)

5. History continued… • Known for community-oriented projects • Free outdoor movie nights • Free cones on anniversary • Franchised in U.S. • Now globally • Ben & Jerry Foundation • Values-led capitalism • Unilever takes over (2000)

6. Role Model • Celebrities • Athletes • Musicians • Actors Why are these people role models? Answer: They have qualities that fit personal definitions of perfection.

7. Defining Perfection • Unique to individual • Dictionary.com: The quality or condition of lacking nothing essential to the whole • My thoughts: • Impossible • Strive for perfection

8. A Corporate Role Model Corporate Social Responsibility!

9. Ben & Jerry’s Dream • Middle-lower class • Parents were refugees • Rise to success • Everyone loves ice cream! • Priorities & Obligations to Society

10. B&J Ice CreAmerica Chocolate, Vanilla, and Strawberry: the local names in town; the creators Ben & Jerry wear the king-of-ice-cream crowns. I first can find in music, Dave Matthews' Magic Brownies, And after that you pick, New York Fudge Chunk's brand new county. From dairy aisle to music style, We scream for Grateful Dead. We mourn a while Then eat Cherry Garcia late in bed. With mobster scenes on the movie screen, The Gobfather's a sure classic. Fossil Fuels can sure be seen In the period jurassic. Liberty, diversity: America's favorite themes; A coffee swirl and chip cookie In foreign Dublin cream. I crave the craze of sweet-tooth treats Home to our red, white and blue. Behind all of America's feats; Ben & Jerry's was there too.

11. Conclusion… • Ice cream’s impact on America • Comfort food • Reflects lifestyle • Ben & Jerry’s: • American Dream • Taking risks • Corporate Social Responsibility • Role-model

12. “One Sweet World” Nine planets around the sunOnly one does the sun embraceUpon this watered oneSo much to we take for grantedSo let us sleep outside tonightLay down in our mother's armsFor here we can rest safelyIf green should slip to grayWould our hearts still bloody beatIf the mountain crumble awayAnd the river dryWould it stop the stepping feet Take all that we can getWhen it's doneNobody left to buryNobody left to dig the holesAnd here we will rest safelyOne sweet worldAround this star is spinningOne sweet worldAnd in her breath I'm swimmingAnd here we will rest in peace.

13. “Ice Cream” Your love is better than chocolateBetter than anything else that Ive triedOh love is better than chocolateEveryone here knows how to cryIts a long way downIts a long way downIts a long way down to the placeWhere we started from... Your love is better than ice creamBetter than anything else that Ive triedAnd your love is better than ice creamEveryone here know how to fightAnd its a long way downIts a long way downIts a long way down to the placeWhere we started from

14. The End!