Building a World-Class Bicycle Commuter Program in an Age of Austerity

1. University of Minnesota ZAP Bike Commuting Program Building a World-Class Bicycle Commuter Program in an Age of Austerity

2. University of Minnesota ZAP Bike Commuting Program Steve Sanders - Alternative Transportation Manager http://www.umn.edu/pts/bike/index sande017@umn.edu – 612-625-1333

3. University of Minnesota ZAP Bike Commuting Program Presentation Outline • How the Hardware Works • Goals of Program • Hardware and Software Description • Program Description • Results • Partners • Expansion and Plans

4. University of Minnesota ZAP Bike Commuting Program • Program Goals • Incorporate Bike Commuting Into Wellness Program • Available For All • Easy for Users (passive system) • Accurate and Accessible Data

5. ZAP System Wireless Passive RFID Tamper-proof Automatic Web-based 5’-20’ Read Zone University of Minnesota ZAP Bike Commuting Program

6. How Does It Work? University of Minnesota ZAP Bike Commuting Program • Tag Bike • Register Tag • Ride by Reader

7. University of Minnesota ZAP Bike Commuting Program TAG READ ISSUES • Abnormal Spokes • Recumbents • Small Wheels

8. Actual Installations University of Minnesota ZAP Bike Commuting Program

9. University of Minnesota ZAP Bike Commuting Program

10. University of Minnesota ZAP Bike Commuting Program

11. University of Minnesota ZAP Bike Commuting Program

12. University of Minnesota ZAP Bike Commuting Program • Initial Landing Page • UMN Twin Cities ZAP Information Page – www.derozap.com/gopherzap • Page gives basic info on program, how it works and wellness benefits. Has link to map showing ZAP locations and how and where you can get your bicycle tagged. Also has contact number for questions. • This page can be customized with your specific information • www.derozap.com/umd • www.derozap.com/umm • www.derozap.com/umc

13. University of Minnesota ZAP Bike Commuting Program Bicycle Tagging • Commuters go to the U of M Bike Center to get tag installed on bike.

14. University of Minnesota ZAP Bike Commuting Program • Commuters are given a regis-tration card with directions on registering their tag plus basic information about how to get Zapped.

15. University of Minnesota ZAP Bike Commuting Program UMN Twin Cities – Registration Page • Users register themselves. You can have users include their home addresses which will automatically calculate mileage to a central point on campus. • Once they register they receive an automated email to confirm their registration (makes sure email is valid and decreases “bot” bogus registrations.) • Once they validate registration the program administrator completes registration by accepting new registrants. • Users will receive a welcome email with registration and password information. • Fields are customizable.

16. University of Minnesota ZAP Bike Commuting Program Logging On • Web Landing Page: Users will always login at www.derozap.com. • Based on their sign-on they will be brought directly to their commuter page which lists their personal stats as well as any other information you want them to see. • The system is setup to remember their login/password

17. University of Minnesota ZAP Bike Commuting Program Commuter Calendar

18. University of Minnesota ZAP Bike Commuting Program Administrative Tools • General Stats • Registrations • Station Health • Customizable Reports

19. University of Minnesota ZAP Bike Commuting Program Registration: • Go through fields, make sure it’s accurate- accept

20. University of Minnesota ZAP Bike Commuting Program Wellness Credit • Run U of M Eligible Riders Report – show only riders with 40 ZAPS in time period. • Export to CSV file – sort by faculty staff – remove students. • Email list to Wellness

21. University of Minnesota ZAP Bike Commuting Program Administrative Dashboard

22. University of Minnesota ZAP Bike Commuting Program User Interface

23. University of Minnesota ZAP Bike Commuting Program ZAP Program Details • 50 Rides/Year = 75 points ($100) • Insurance Automatically Discounted • Monthly Prizes @ 8 Rides • Register Tag Online

24. University of Minnesota ZAP Bike Commuting Program ZAP Installation Map – Twin Cities

25. University of Minnesota ZAP Bike Commuting Program Rewards

26. University of Minnesota ZAP Bike Commuting Program Incentive Partnerships Retailers • Seward Co-op (University Customers) • Hub bike shop • Local Bike Industry • Re-use Center • Local Business Association

27. Outreach & Engagement University of Minnesota ZAP Bike Commuting Program

28. University of Minnesota ZAP Bike Commuting Program

29. University of Minnesota ZAP Bike Commuting Program

30. University of Minnesota ZAP Bike Commuting Program

31. University of Minnesota ZAP Bike Commuting Program TeamChallenges

32. University of Minnesota ZAP Bike Commuting Program Registered Users and Regular Riders

33. University of Minnesota ZAP Bike Commuting Program

34. University of Minnesota ZAP Bike Commuting Program

35. University of Minnesota ZAP Bike Commuting Program Phase 1 • Base Building • Engagement Level Is High • Creating User-base from Scratch • Delivering Health Care Dollars • Shows Effectiveness of Passive System.

36. University of Minnesota ZAP Bike Commuting Program Phase 2 • Phase 2: Rigorous examination of data: Is it Increasing Bike Use? • Fine-tune Program & Template • Smart-phone Integration? • Web-app Integration? • Software Add-ons? • Use Data to Access Healthcare $