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Monetizing with Ads and Working with Media Companies

Monetizing with Ads and Working with Media Companies. By Taste of Home and My Recipe Magic. Your Blog is Your Business. Know your audience Gather emails through offers and opt-ins Post minimum 2x+ per week to blog More for other social media platforms. Ad Revenue.

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Monetizing with Ads and Working with Media Companies

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  1. Monetizing with Ads andWorking with Media Companies By Taste of Home and My Recipe Magic

  2. Your Blog is Your Business • Know your audience • Gather emails through offers and opt-ins • Post minimum 2x+ per week to blog • More for other social media platforms

  3. Ad Revenue • Advertisers want your ad space • Traffic measurements • Page Views = The number of times your pages have been seen by your visitors • Impressions = The number of times the ads are displayed • Unique Visitors = Best tracked by signed on users, but sometimes tracked by IP addresses

  4. Ad Revenue • Advertisers are looking for: • Audience specifics, demographics • Ex. Age, Gender, HHI, Children in HH, etc. • Contextual • Words in your post, image titles or post titles • Engagement • How long a visitor stays on your site • Number of pageviews per visit

  5. Ad Revenue: Measuring Success • Engagement – blogs tend to have high engagement because of loyal followers • Time spent, comments, shares, likes • CTR = Click through rate • Ex. On Taste of Home, targeted media gets ~.3/.4% CTR • Mobile – traffic increasing

  6. Media Partners Help Maximize Ad Revenue • Media providers bring advertisers • Dedicated sales staff • Combine relevant audiences for more volume • Technology • Utilize content/audience targeting • Research and audience metrics • Knowledge of ad space to maximize the most dollars • Provide post-campaign metrics

  7. How Pricing Works • CPM: Cost per thousand • Effective CPM (eCPM): Actual or overall CPM • All ad revenue divided by available ad impressions • Fill rate becomes important • Too many ads dilute CPM – ad space and ad sizes • Measure RPM

  8. Stacking Your Ads • Using DFP – highest bid wins • Direct sale, local media: • Ex. Joe’s Diner @ $1.25 for 10,000 • Media partners • Ex. Taste of Home @ $.80 • Indirect/remnant, CPM floors • Ex. TBD @ $.35 • Direct based on sponsored posts or other third party targeting

  9. Tracking Ads • How Ads Are Served • Nano second delivery • Tools like DFP or native chain • Share passback tags • Track the ‘lost impressions’ • Keeping Track • Monitor the daily runs – dashboard • Measure eCPM – daily dashboard provides reports

  10. Choosing Media Partners: Compare Their Content • Match Your Vertical Market • Complement other sites • Establish relevant affiliations • Add value from cross promotion and programs

  11. Choosing Media Partners: Compare Their Services • Paperwork & Logistics • Contract • POP • comScore • Getting Tags

  12. Choosing Media Partners: Compare Their Services • Getting Paid • Payout timing • CPM estimates or floor • Revenue share

  13. Choosing Media Partners: Compare Their Services • Technology • Back office:Operations/ad ops for optimization • Dashboard & CMS • Technology advancements • Ex. Mobile platform • Ex. Video platform and content access • Tech guru capabilities • Research, analytics

  14. Choosing Media Partners: Partnership Beyond Banner Ads • Influencer Marketing • Sponsored posts • Contesting • Engaging Ad Units • IAB rising stars – new units • Video –video capabilities

  15. Custom Rich Media Ad Unit: Sidekick

  16. Custom Rich Media Ad Unit: Billboard

  17. Choosing Media Partners: Partnership Beyond Banner Ads • Promotions • Content • Content sharing to drive traffic • Cross promotion with other brands/websites • Social Media: Shared Pinterest boards, mutual likes, shares

  18. Choosing Media Partners: Partnership Beyond Banner Ads • Promotions • Events • PR options

  19. Your Blog is Your Business • Do your homework • Community conversations • Ask all questions

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