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Holiday/Special Event Marketing

A pumpkin patch in Portland, OR took a sports themed approach to a corn maze this year by carving the Portland Timbers (Major League Soccer) logo into a corn field…. Holiday/Special Event Marketing. Directions. Go to each park web-site-(Slides 3&4)

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Holiday/Special Event Marketing

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  1. A pumpkin patch in Portland, OR took a sports themed approach to a corn maze this year by carving the Portland Timbers (Major League Soccer) logo into a corn field… Holiday/Special Event Marketing

  2. Directions • Go to each park web-site-(Slides 3&4) • Research what these parks do in terms of their special holiday events that keep their parks open during the “off” season and increase revenue during the holiday times. • Document your findings in WORD. • GO TO: Silde 5 & 6 and follow the directions. • Document your ideas in WORD.

  3. Holiday Theme / Special Event Marketing • http://seaworldparks.com/en/buschgardens-williamsburg • https://www.universalorlando.com/Theme-Parks/World-Class-Theme-Parks.aspx

  4. Holiday Theme / Special Event Marketing • https://disneyworld.disney.go.com/ https://www.kingsdominion.com/ • http://www.sixflags.com/national/index.aspx

  5. Today’s Assignment: What can your park do to leverage Holidays to promote the brand and sell tickets, merchandise and concessions? Busch Gardens – Williamsburg (Festhaus) Special Event - Sports Marketing

  6. Today’s Assignment: Come up with a Special Event themed idea to help market, promote and sell everything from the brand to tickets, sponsorship, merchandise and concessions for your theme park! Special Event- Sports Marketing

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