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LifeCycle Cycling as a life long approach

LifeCycle Cycling as a life long approach. A healthy city. 7.217. 28.000. Health and Mobility. Traffic-caused deaths in Austria, Switzerland and France. death through road accidents. death through traffic-caused emissions. death through lack of physical activities. 42.000.

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LifeCycle Cycling as a life long approach

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  1. LifeCycle Cycling as a life long approach

  2. A healthy city

  3. 7.217 28.000 Health and Mobility Traffic-caused deathsin Austria, Switzerland and France death through road accidents death through traffic-caused emissions death through lack of physical activities 42.000

  4. The „vision“ of the 60ies and 70ies

  5. To start already before the baby is born in pre birth classes Babies travel safe in the bike trailer

  6. trips Advertising Mobility toys SPLIT 1 SPLIT 2 SPLIT 3 Source: BMVIT 1995, FGM-AMOR 2002, 2003

  7. Cycling is part of the gamewww.mobile-bambini.eu

  8. Kindergarten & Mobility - Learning how to Bike- Certificate „I can bike“- Picture stories concerning cycling- by bike to the kindergarten- change the kindergarten environment

  9. Learning how to bike

  10. Certificate „I can bike“ I can balance photo Picture stories about cycling

  11. Rituals and story telling

  12. Make a change _ Papa taxi

  13. Teaching the next generation to step away from the car Source: XtraMOBIL AG

  14. Home zones a chance for healthy development

  15. Home zones generate friendschip 5 year old children and their parents No / little car traffic Lots of car traffic Social contacts of parents on average Number of friends on average Share of trips to visit friends done without supervision of adults

  16. Desire and reality Mobility behaviour on the way to school children 10-14 Modal share cycling traffic Desired modal share cycling

  17. Desire and reality Mobility behaviour on the way to school children 10-14 Modal share cycling traffic Desired modal share cycling

  18. ESTABLISH AWARENESS... • Who is to blame? 5‘ before school starts... ... and 5‘ after

  19. „Mobility - Akupunktur“ • School streets Bolzano • Streets in front of schools are closed for motorized traffic for 15-30 min in the morning and in the afternoon • Additionally guided walks to the school • http://www.eltis.org/index.php?id=13&lang1=de&study_id=214 • http://www.eltis.org/index.php?ID1=7&id=61&video_id=24

  20. THE TRAFFIC SNAKE GAME Slogan:Safe and eco-friendly ways to school Duration:One week Idea:Each class sets its own realistic goals, how many car trips can be shifted to more sustainable modes of transport Europe:Played in 900 schools in Belgium, 700 in the NL, in DE, AT,www. schoolway.net

  21. Cycling Training Primary Schools

  22. Bike to work • Teams go to work by bike (or by sustainable modes) • Duration of action is 2 months • On 50% of working days the team should go to work by bike • Teams consist of 2 – 4 persons within one company • Raffleto win prizes

  23. ADFC New residents‘ tours in Germany Idea: • Citizens who have recently moved must reorganize their mobility behaviour Goals: • let them experience cycling in new city, • show them cycling connections, • give them information about new city

  24. ADFC New residents‘ tours in Germany Realisation: • exchange of experiences with existing tours, • training workshops for tour guides, • local organization of tours, • various themes: historical, cultural, shortcuts, commuters, beergardens, .... • In 2010: • 134 tours in 39 cities offered • 20 participants in average • more than 2.000 participants!

  25. Bike and Buy

  26. Bike and buy

  27. Cycling for elderly supported by EAHC

  28. Cycling for Health Schemes, UK Goal: Introduce cycling as a way to improve people’s health Target group: • participants whose health is considered to be at risk and who might benefit through regular cycling (e.g. obesity, long-term illness) • hospital patients recovering from an operation • older people taking part for social reasons All participants are referred to CTC by their General Practitioner (doctor).

  29. Cycling for Health Schemes, UK Key elements: • Cycling in confined, off-road area first; then progression to quiet roads • 6-12 week programme with weekly activities • build up mileage, e.g. from 3 miles to 20 miles, • max 12 people per session • split up groups into skills levels if necessary • volunteers carry on cycling with the group as ride leaders after the programme (sustainability)

  30. Results and statement of pedelec test users To get additional power is great Perfect for cycling up hills The radius of activities extends „the city feels like smaller“ I am not sceptic anymore the family and friends reacted positive It is appropriate for every day trips and leisure trips „I perceive my environment completly different and much more intensive than as car driver“ Pedelec (E-Bike) tests for elderly

  31. Children learn by imitation

  32. Links to active mobility • www.eltis.org • www.bicy.it • www.mobile-bambini.eu • www.lifecycle.cc • www.cyclelogistics.eu • www.trendy-travel.eu • www.healthyregion.eu • www.active-acess.eu

  33. ¡Thank you! Karl ReiterFGM-AMOR , Austrian Mobility Researchreiter@fgm.atwww.fgm.at

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