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MOON CAKE Yong Won, Kim Bo Yon, Kim Sarula Kaizhong , Duan Thi Thanh Hoa , Nguyen

PRODUCT AND SERVICE INNOVATION. FINAL PROJECT. MOON CAKE Yong Won, Kim Bo Yon, Kim Sarula Kaizhong , Duan Thi Thanh Hoa , Nguyen. 1. Introduction. 2. Development Process. 3. Product. Technology. 4. 5. Marketing Strategy. I N D E X. INTRODUCTION. Development Process.

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MOON CAKE Yong Won, Kim Bo Yon, Kim Sarula Kaizhong , Duan Thi Thanh Hoa , Nguyen

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  1. PRODUCT AND SERVICE INNOVATION FINAL PROJECT MOON CAKE Yong Won, Kim Bo Yon, Kim Sarula Kaizhong, Duan ThiThanhHoa, Nguyen

  2. 1 Introduction 2 Development Process 3 Product Technology 4 5 Marketing Strategy I N D E X

  3. INTRODUCTION

  4. Development Process

  5. Limitation • 1) Can’t manage many belonging • (We wanted to create something that we can manage many of our personal belonging) • 2) Need to charge • Humby • & Buddy Development Process

  6. Development Process For more information refer to our WIKI

  7. Product APPLICATION STICKER Scan a tag Category Alarm Control Item List CHARM

  8. Product Scan Item 1. A235689

  9. Product Scan Item 1. A235689 2. B430910 3. C210904 4. D650930 Add to list

  10. Further development Product Categorize Scan a tag 1. A235689 Bag Wallet 2. B430910 Clock 3. C210904 Key 4. D650930 Add to list Add more

  11. Product Item List 1. Laptop 2. Wallet 3. USB

  12. Product

  13. Further development Product Alarm Control 1：USB 2: Key 3: Child 4: Wallet

  14. Technology: RFID RFID Tag Small sized Readers are being developed. Can be embedded in the mobile phonehttp://www.pcworld.com/article/139972/article.html

  15. Technology: RFID

  16. Development process How to sell 1. Customization Necklace, Dog leash Stickers Moon Cake

  17. Development process How to sell 2. Distribution Multi Shops RFID readers will be installed at the store Embedding RFID readers in mobile needs special technique.We will, Collaborate with handset manufacturers Our options will be learning the technique 1)By licensing contract 2)As outsourcing partner (to provide the ‘TAG’ part and the ‘APP’)

  18. Development process But! . Limitation • High cost for keeping technicians at each retail store • Risk for sustainable partnership -First solution: GPS Failure due to weak signal -Second solution: NFC -Third solution: Child anti-lost alarm device technology Humble and Buddy Bluetooth model

  19. Development process Potential Development Bluetooth model • + Does not need additional ‘reader’ in the phone • Security, Expensive chip ( but are still in the development further process)

  20. Development process Potential Development Bluetooth model Pairedwith Bluetooth Signal

  21. Thank You

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