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Brazilian Brita Filters

Brazilian Brita Filters. Courtney Edwards Grafton Elliot Amanda Engel Sara Garvick Molly Garza. Product Description. Brita filtration Pitchers and Filtration Bottles Use Carbon and Ion Can be used for cooking, coffee, tea, plants and pets https://www.brita.com/about-brita/. Pitchers.

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Brazilian Brita Filters

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  1. Brazilian Brita Filters Courtney Edwards Grafton Elliot Amanda Engel Sara Garvick Molly Garza

  2. Product Description • Brita filtration Pitchers and Filtration Bottles • Use Carbon and Ion • Can be used for cooking, coffee, tea, plants and pets https://www.brita.com/about-brita/

  3. Pitchers • Our Brita Pitchers will contain 6 to 8 cups of water • Selling Price $21.99 • Perfect for small families

  4. Filtering Bottles • 20 oz bottle • Selling price: $9.99

  5. Relevant Trends • Chemically contaminated drinking water • Not all have access to clean drinking water even in cities • Brazil is currently trying to instill international investor confidence into their markets to support market growth • The economy of Brazil is expected to improve due to the 2016 Olympic games (Trevisani, 2014) (The World Bank, 2011)

  6. Reasoning & Benefits • 87% of Brazil’s population is located in urban areas • Sao Paulo has a population of 19.96 million • Rio de Janeiro has a population of 11.84 million • Water purification products in Latin America are expected to see an annual growth rate of 14% (ASD Report, 2013) (Central Intelligence Agency, 2014)

  7. Target Market • Men and Women age 25-40 • This market is starting families and moving out • As a market that is more educated, they are more concerned about their health and the environment • Our target market proficient in the use of social media, Brazil is the #2 country for using Facebook and Twitter (Global Intelligence Agency, 2010)

  8. Estimated Size & Projected Growth • 40 million people make up the target market • Growing middle class • life expectancy • Industrialization is changing population growth patterns (World Population Review, 2014)

  9. Competitors (Brita, 2014) (Aquasana, 2014)

  10. Competitors (International Shipping, 2014) (Postage Price Calculator) (Shipping Rates, 2014)

  11. Competitors (Cost of Living in Rio de Janeiro, 2014) (Datamonitor, 2011) (Marketline, 2013)

  12. Sales Forecast & Profit Projection • 40 million 25-40 year olds in Brazil • 86.6% of the population resides in Sao Paulo and Rio de Janeiro • Target Market is roughly 34.6 million people (Brazil Auto Reports, 2011)

  13. Sales Forecast & Profit Projection Rev= (Penetration rate)(Target market)($) Water Bottles: (7%)(34.6million)($9.99)=$24,195,780 Pitchers: (7%)(34.6million)($21.99)=$53,259,780

  14. Sales Forecast & Profit Projection Estimated Cost of Production - $5 (Target market)(Penetration rate)(Cost of production) =Estimated cost of producing filters for 1 year (34.6million)(7%)($5)= $12,110,000 cost to produce

  15. Sales Forecast & Profit Projection Profit = Revenue - Cost of Production Water Bottles: (24,195,780) - ($12,110,000) = $12,085,780 Pitchers: ($53,259,780) - ($12,110,000) = $41,149,780

  16. Works Cited ASD Report (2013). Brazil Water Purifier Market Set to Cross 1.1 Billion. Retrieved from https://www.asdreports.com/news.asp?pr_id=1388 Aquasana, Inc. (2014). Our products: Whole house water filters. Retrieved from http://www.aquasana.com/category.php?category_id=4 Global Intelligence Alliance, (2010). Six Trends that will Shape Brazil’s Consumer and “Postage Price Calculator.” (2014). United States Postal Service. Retrieved from http://ircalc.usps.com/MailServices.aspx?country=10043&m=13&p=0&o=1&mt=24&MailingDate=4/1/2014&MailingTime=8:00%20AM&dv=35 Retail Market. Retrieved from http://www.globalintelligence.com/insights/all/six-trends-that-will-shape-brazil-s-consumer-and-retail-market “Shipping Rates to Latin America.” (2014). Amazon.com. Retrieved from https://www.amazon.com/gp/help/customer/display.html?nodeId=596202 “Shipping Times to Latin America.” (2014). Amazon.com. Retrieved from http://www.amazon.com/gp/help/customer/display.html/ref=hp_left_sib?ie=UTF8&nodeId=201118470 The World Bank Group (2011). Brazil: More Efficient Water Management Towards Universal Water Supply and Sanitation. Retrieved from http://www.worldbank.org/en/news/press-release/2011/07/12/brazil-more-efficient-water-management-towards-universal-water-supply-sanitation Trevisani, P. (2014). Moody’s concerned with economic trends in Brazil. The Wallstreet Journal Online. Retrieved from http://online.wsj.com/news/articles/SB10001424052702304887104579304743926117198 World Population Review (2014). Retrieved from http://worldpopulationreview.com/countries/brazil-population/

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