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Committing to Recommendations

Committing to Recommendations. Eric Colson | Stitch Fix. Data. BRAND: Callaise-Cole. NECKLINE: 11 inches. SIZE: 6. SHOULDER CUT: Hawethorn. COLOR: Cobalt. PRICE: $108.00. TOP CUT: loose. FABRICATION: Jersey. a 11 a 12 a 13 … a 1n a 21 a 22 a 23 … a 2n :

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Committing to Recommendations

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  1. Committing to Recommendations • Eric Colson | Stitch Fix

  2. Data

  3. BRAND: Callaise-Cole NECKLINE: 11 inches SIZE: 6 SHOULDER CUT: Hawethorn COLOR: Cobalt PRICE: $108.00 TOP CUT: loose FABRICATION: Jersey a11 a12 a13 … a1n a21 a22 a23 … a2n : am1 am2 am3 … amn WAISTLINE: 26”, cinched. BODY TYPE:Body type 1 affinity: High Body type 2 affinity: Medium Body type 3affinity: High LENGTH: 37 inches SPENDINESS: moderate WEATHER: Moderate, warm OPACITY: medium HEMLINE: folsom

  4. HEIGHT: 5’4” WEIGHT: 125 SHOULDERS: broad MOM: true AGE: 31 CITY: Nashville PROFESSION: marketing CUP SIZE: B b11 b12 b13 … b1n b21 b22 b23 … b2n : bm1 bm2 bm3 … bmn SHOULDERS: 17 inches WAIST: 28 HIPS: 35 ARM LENGTH: 18 INSEAM: 30FEMUR : 14 TORSO : FOREARM 2 :1 FAVORITE COLORS: blue, black, tan BODY SHAPE : athletic FAVORITE FABRICS: cotton, jersey SIZE: 7-8, M, 27 ins SPENDINESS PREFERENCE: moderate

  5. Algorithms

  6. a11 a12 a13 … a1n a21 a22 a23 … a2n : am1 am2 am3 … amn b11 b12 b13 … b1n b21 b22 b23 … b2n : bm1 bm2 bm3 … bmn preppy bar top edgy λ1 romantic glam f (:) λ2 boho classic casual w1(trendiness) +w2(personalized)

  7. Human Judgment

  8. “I am 3 months pregnant so please be generous on size!” 1. Leveraging unstructured data 2. Curation 3. Fostering a relationship

  9. Complementary Algorithms Human Judgment HCI Reinforcing

  10. Thoughtful Consideration

  11. “I love trying on new items that I never would have picked out for myself!” Loved this! I probably wouldn't have even tried it on because of the fear of horizontal stripes, but it was actually very flattering. “it pushed me out of my comfot zone, and I love it” “I saw something like this at the store but didn’t even think to pick it up. But you sent it to me and I tried it on and loved it!” “I didn’t think something can feel so soft!” “I am starting to realize just how adventurous I really am with clothing.” “I hated it when I saw it, but then I tried it on and LOVED it!” “I never would have even picked any of the clothes up had I been out shopping, so it was a fun experiment to try on styles and fabrics I’d never have chosen.”

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