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The Battle in R adio Broadcasting. Dave, Dave and Mandy. Who’s Fighting. AM/FM Satellite Radio Internet Broadcasts Mp3 Players. The Situation. Sirius and XM Current Problems Current Merger and Future One’s. What do you think?. WOW Factors . Subscribe Radio New business plan
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The Battle in Radio Broadcasting Dave, Dave and Mandy
Who’s Fighting • AM/FM • Satellite Radio • Internet Broadcasts • Mp3 Players
The Situation • Sirius and XM • Current Problems • Current Merger and Future One’s
WOW Factors • Subscribe Radio • New business plan • Levels of service • Satellite Entertainment • International expansion
Driving Radio • Any radio company needs to capture customer in the car • SiriusXM must have a receiver in every new car by 2010
AM/FM • Have a satellite receiver everywhere there is an AM/FM receiver • Generate greater awareness of the product
Mp3 Players • Mp3 players are dominating an age group valuable to advertisers • Inno2Stiletto • SiriusXM iTunes
Getting Young…Again • Cheaper • Raise Awareness • Image Renewal • Unique Programming
Update! • http://www.sirius.com/ • Merger of Sirius and XM