University of Colorado Denver

1. University of Colorado Denver Presented by Dr. Jim Black President and CEO of SEM Works

2. 1175 Revolution Mill Drive Studio 3 Greensboro, NC 27405

3. Our Mission Ensure our clients’ success.

4. Seek to understand • Prepare diligently • Serve passionately • Deliver more • Respond promptly • Provide solutions • Ensure quality Our Promise

7. Documents Triangulation Interview Observation Convergence of Evidence

8. Stake’s Countenance Model Intentions Observations Standards Judgments Antecedents Congruence Transactions Contingencies Congruence Outcomes Congruence

9. Consulting Services Enrollment Management Student Services Branding Marketing Student Retention Student Recruitment MooU

10. Research Environmental Scanning Image Study Competitor Analysis Financial Aid Analysis Market Opportunity Analysis Communications Audit Mystery Shopping Research Capacity Survey

11. Training MooU Customer Service Enrollment Management Student Recruitment The Art of Selling Integrated Marketing Student Retention Change Management

12. Technology and Creative Services Publications Development Web Development and Analysis Microsite Development Social Networking Email Campaigns Third Party CRM Systems KM 2.0 (Knowledge Management)

13. Prioritization of Proposed Work • Enrollment management audit • Enrollment goal-setting • Research • UCAS Applicant Study • Marketing and recruitment ROI analysis • Financial aid and scholarship analysis • Retention peer review • Enrollment planning • Strategy development team planning • Academic program capacity planning • Course capacity planning • Integrated resource planning

14. Prioritization of Proposed Work • The written SEM plan • Facilitation with implementation • Project management tool • Formative evaluations • Marketing and recruitment ROI analysis • Financial factors analysis

15. Fit with UC Denver • Culture: SEM is about culture change • Culture: Expertise in organizational change with diverse academic institutions • Bowman and Deal: Reframing Organizations • Structural Frame • Political Frame • Human Resource Frame • Symbolic Frame

16. Create Tension between the Vision and the Reality Vision Reality

17. The boiling frog Environmental scan and SWOT analysis Strategic focus Prevention-oriented Plan B Recovery plan Guiding UCD through Unchartered Waters

18. Work/Resource Impact • Pre-audit materials collection • Enrollment management audit • Post-audit requests • Data access • Enrollment planning retreat • Strategy development teams • Strategy prioritization • SEM plan review • Antecedents for success • Internal rollout plan • Implementation • Internal project management

19. Utilizing Web 2.0 Technologies