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Digital Marketing

Digital Marketing is an Parasol term which is also called as a data driven marketing and functions over the digital medium i.e the internet for the starter and promotion of various products and services

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Digital Marketing

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  1. Digital Marketing M.Saravanakumar

  2. What is Digital Marketing? • The promoting of merchandise services mistreatment digital channels to achieve shoppers. • The key objective is to push brands through numerous kindsof digital media. • Digital promoting extends on the far side net promoting to incorporate channels that don't need the utilization of the net. • Businesses leverage digital channels like search engines, social media, email, and their websites to connect with current and prospective customers

  3. Digital Marketing TacticsThere are different types of digital marketing strategies aresearch engine optimization(SEO):SEO plays an important role in digital marketing. It is the method of obtaining traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. computer programme improvement (SEO) is that the follow of accelerating the amount and quality of traffic to your website through organic computer programme results

  4. Classification of SEO SEO is classified into two different types they are on-site SEO and off-site SEO :- Onsite SEO is simply known as changes done in inside your website. Off-site SEO is simply known as changes done in outside the websites.

  5. Content Marketing:content marketing is another digital marketing tactics approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined the audience.it helps to profitable customers action content writingAs various social media sites are used for digital marketing but content writing is very important as they are the one. who create content and posting on social media like facebook, Instagram etc. Thus, content writing is very important in digital marketing and a writer well versed in the world of the internet is even more important. Your reader is your focus and writing regarding solutions to issues your shoppers face is that the solely thanks to reach them.

  6. Importance of a Content Writer:1.marketers need to know 2.marketing suggests that you have got tograsp away to say it 3.marketets have to compress it4.marketets are conversation list5.marketers have to convey what's most important

  7. Social Media Marketing:Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool for promoting a website to improve the traffic.

  8. Inbound Marketing Vs Digital Marketing: Inbound promoting may be a promoting methodology that's designed to draw guests and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers Digital promoting is that the promoting of merchandise or services mistreatment digital technologies, in the mainonthe net, however conjointly together with mobile phones, show advertising, and the other digital medium.

  9. Pros of Inbound Marketing• It’s targeted and timely.• It’s cost-effective• It’s nimble and fastCons of Inbound Marketing• It requires strong marketing-communications skills.• Inbound marketing can fool you• Loss of control• Limited scope

  10. Pros of Digital Marketing• Very low cost.• Access a massive audience.• Caters to multiple demographics simultaneously.• It is Superfast.• Digital marketing reaches decision-makers.Cons of Digital Marketing• Time-consuming.• Know how to handle negative public reactions because they will come fast at you.• Takes control out of your hands.

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