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Membership Seminars 2013

Membership Seminars 2013. District 7850 - July 20 th Hanover NH, August 3 rd St. Johnsbury VT, September 7 th Sherbrooke QC, September 11 th Montpelier VT District Governor – Steve Dates Membership Chair – Sonny Holt.

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Membership Seminars 2013

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  1. Membership Seminars 2013 District 7850 - July 20th Hanover NH, August 3rd St. Johnsbury VT, September 7thSherbrooke QC, September 11th Montpelier VT District Governor – Steve Dates Membership Chair – Sonny Holt

  2. Pigeon Cove - Meeting Agenda • Intro – Anthem, - 4 Way Test - Invocation • Funny Story • Rotary Minute (Life and Times of Paul Harris) • Rotary Moment (2-3 minutes max. Member talk or video) http://www.youtube.com/watch?feature=player_embedded&v=Ubqc7_MnBeE • Happy Dollars? • Next Week’s Program: Rotarian Ian Thomas will play the Bagpipes and discuss the history of the Scottish Highland bagpipes. • Monthly Service Meeting: At the Recreation Center to discuss work on the bike path and to develop ideas for new service projects. Our Interact club will attend and family members are invited. • Today’s Program:“Rotary’s Contribution to World Peace.” by Dr. Samuel Adams, President of the U.S. Institute of Peace.

  3. Anthem – O Canada! O Canada! Terre de nos aïeux,Ton front est ceint de fleurons glorieux!Car ton bras sait porter l'épée,Il sait porter la croix!Ton histoire est une épopéeDes plus brillants exploits.Et ta valeur, de foi trempée,Protégera nos foyers et nos droits. Protégera nos foyers et nos droits

  4. Anthem – America! O beautiful for spacious skies, For amber waves of grain, For purple mountain majesties Above the fruited plain! America! America! God shed His grace on thee, And crown thy good with brotherhood From sea to shining sea

  5. The Four-Way Test • Of the things we think, say or do • Is it the TRUTH? • Is it FAIR to all concerned? • Will it build GOODWILL and BETTER FRIENDSHIPS? • Will it be BENEFICIAL to all concerned?

  6. Invocation My fellow Rotarians, you have this power. This power to use language to share your ideas, to touch hearts, and to bring about change in the world. As Rotarians, we have the power to speak and share, to explain and to educate, to inspire and to influence. It is our responsibility to share our talents and ideas and to find meaning in other people’s messages. May we use our skills to provide service to others less fortunate and help them to be self sustaining. May we continue to grow as Rotarians so that we stand in our community as a symbol of those willing to freely put service above self and make this our community and the world a better place to live.

  7. Pigeon Cove - Meeting Agenda • Intro – Anthem, - 4 Way Test - Invocation • Funny Story (2) • Rotary Minute (Life and Times of Paul Harris) • Rotary Moment (2-3 minutes max. Member talk or video) http://www.youtube.com/watch?feature=player_embedded&v=Ubqc7_MnBeE • Happy Dollars? • Next Week’s Program: Rotarian Ian Thomas will play the Bagpipes and discuss the history of the Scottish Highland bagpipes. • Monthly Service Meeting: At the Recreation Center to discuss work on the bike path and to develop ideas for new service projects. Our Interact club will attend and family members are invited. • Today’s Program:“Rotary’s Contribution to World Peace.” by Dr. Samuel Adams, President of the U.S. Institute of Peace.

  8. Outline • Membership Development – Macro Level • Evaluating Your Club • Engaging Your Members • Attracting New Members • Telling Your Story • Building an ‘Action Plan’ for Dynamic Growth

  9. Membership Developmentat theMacro Level

  10. The Problem 1996 = 445,000 members, 2012 = 380,000 members. 

  11. Losing Members in North America • Past 4 years.  • Brought in 40,000 new members per year • But lost 50,000 members per year • Net loss of 10,000 members per year. • Conclusion • A membership strategy based primarily on acquiring new members does not produce sustained membership growth.

  12. District Membership Results • Clubs Recruited 182 New Members • But Lost 154 Members • Of these, 24 members passed away • Why did we lose the other 130? • Club Membership Results • Top Ten clubs lost only 13 (net gain = +76) • Bottom Ten clubs lost 56 (net loss = -49) • Question: Do members stay or leave based on what’s happening in their clubs?

  13. Why Members Leave Rotary • 25% = Uncontrollable losses • death, illness and relocations • 75% = Controllable • Club activities and club environment • Cost • Personal

  14. Controllable Losses • Club activities and club environment: • Not feeling welcome • Boring, No fun • Poor programs • No meaningful service projects • Questionable Practices • Passing the Hat • Excessive Fines • Same Old Agenda – Week after Week

  15. Controllable Losses • Cost: • Expensive dues & meals • Fund raising takes time & money • Constantly asked for money • ‘Mandatory’ Donations or Buying of Tickets

  16. Controllable Losses • Personal: • Attendance is difficult • Inconvenient meeting time • No networking opportunities • Job/family commitments • Seems like a ‘Good Old Boys’ club • Very cliquey • Too many argumentative people

  17. Evaluating Your Club

  18. Inside Problem Indicator • Attendance:  • 75%+ You’re doing great. • 50% What’s keeping the other half away? • 30%- You’ve got problems. • IMPORTANT: Use attendance only as a measure of how you are doing. If you compel members to attend something they see little value in – they’ll quit.

  19. Inside Problem Indicator • Member Retention:  • Best Indicator of a Vibrant/Engaging Club • Boston Metro – a club of 100 recruited 14 members and lost 10 for a net gain of 4 • Pigeon Cove - a club of 100 recruited 4 and lost 1 for a net gain of 3 Which club is more vibrant & engaging? Why did Boston Metro lose 10% of its members?

  20. Outside Problem Indicator • Web Site/FaceBook • Your Window to the World • If Kept Current with Action Photos of Service Projects – You’re Doing Great • If most recent update was 1 to 2 years ago and has mostly text and outdated links. • Prospective members will say“Yuk! Why join that club!” • Current members will be embarrassed for their own club

  21. Member Survey and Exit Interviews • Find out what could be done better. • Recommended Survey* Actions • Strive for100% (pick up at the door) • Email to non-attendees • * Use Survey at Appendix 9. of the Membership Plan • SurveyMonkey may be used. • Conduct Exit Interviews • One on one – over lunch • Find out the real reason for leaving

  22. The Value Proposition • Whether buying a business, shopping for bargains, or staying with Rotary: • People weigh the time, money, and effort expended against the value received. time, money, effort If value received weighs more - then it’s a good “Value Proposition.”

  23. Strong, vibrant clubs with excellent programs, opportunities to serve, and an engaged membership provides the necessary kindling to fire dynamic growth.

  24. What do people really want??? 1- Make friends and network? 2- To beengaged? 3- To be nourished by the organization? 4.- To be recognized for the work they do?

  25. Why people wouldjoin a Rotary Club? Are we attractive?

  26. Our “Product” • Is our club nourishing for our members? • Do we have interesting or boring weekly programs? • Do we always do the same routine week after week? Year after year?

  27. Our “Product” • Is the day and time of our meeting still the best? • Are people receiving enough for their money? • Are we offering service activities that meet the needs and preferences of our members?

  28. Retention Businesses succeed or fail by how well they create value for their customers. • Treat Rotarians as customers you can’t afford to lose. • Assess club practices, then implement changes to maintain strong, vibrant clubs. • Over-riding concept: “We will do everything possible to satisfy the needs and provide value for our ‘customers’.

  29. Engaging Your Members

  30. Engage – Some Definitions • Involve, Engross, Immerse, Enthrall • to begin and carry on an activity • to do or take part in something • “She sure can engage an audience.” • Rotary engaged  my interest • to come together and interlock, like the gears being engaged

  31. Engaging Members • The largest loss of new members happens within the first three years of joining a Rotary Club. • Need to Change Our Way of Thinking • Retaining Members  Engaging Members • Some Words for Engagement • Interested • Active • Excited • Involved

  32. Engaging • Mentoring • - Pair new members with experienced members. • - Have new members do “Spokes” (Appendix 6. in membership plan) • - Sit together at meetings • - Discuss Rotary history, club history, past projects • - Encourage to join current and future projects

  33. Engaging • Web Connected • - Website/Facebook - let new members know who you are, and what you do • - Every club member’s name and information should be on the website (but controlled) • - Add link to member’s business website • - Make it easy to pay dues on-line

  34. Engaging New Members Quick Hands-On Projects - Conduct a single or multi-club ‘hands-on’ community project – no longer than two hours - Introduces the excitement and satisfaction of doing service and seeing Rotarians in action - Document with pictures and/or videos

  35. Engaging New Members • First year Committees • The club puts up $500.00 and • - Challenges new members to find the next community service project for the club. • - This helps them to learn about how Rotary works while keeping them “Engaged”

  36. Engaging New Members Leadership Training - New members should be informed, encouraged and financed by their club to attend the Rotary Leadership Institute. - District will help w. costs - Encourage groups of club members (old and new) to attend together and then to report back to the club one proposal for innovation and/or a new project.

  37. Interacting How Do You Interact? - Start an Interact Club with Middle/ High School students (age 12 and up) - Encourage new members to participate in starting a club - If club already established have them attend your meeting - do things together

  38. Interacting Career Share - Organizing and conducting a single or multi-club "Career Fair“, or "Career Day”, or “Job Shadowing“ event for local Middle School, High School - Encourage new members to participate/lead this event

  39. Joint Meetings & Projects • Clubs doing the following with good results: • 2-4 clubs have Joint Rotary meetings (share excellent speakers, fun, & fellowship) • Assistant Governor has Joint Lunch/Dinner meeting with Presidents (good ideas shared)

  40. Joint Meetings & Projects • Clubs Join to work the same service project • Join with Interact/Rotaract on common project or fund raiser. • Clubs combine with other organizations for joint projects (PR + potential members)

  41. Revamp Your Organization • Allow Newer Members to Chair Committees • Infuse New Blood into Your Board of Directors • Example: • Pigeon Cove Rotary - New Board of Directors

  42. Pigeon Cove’s New Board of Directors

  43. In short: • Do everythingyoucan to engage and keepcurrentmembers • Make sure all members are involved and that we meet their expectations • Change what has to be changed to be “engaging and attractive ” • Be able to define simply and shortly who we are

  44. Attracting New Members

  45. Thinking Outside the Box • “We need to ask questions and we need to open ourselves to the answers. We cannot say ‘No, we will not do this,’ just because it has never been done before. Why not involve families in projects?” Sakuji Tanaka, Past President, Rotary International

  46. Adaptive Clubs • Katie Ischkin's club - South Metro Minneapolis Evenings • 2 Evening meetings – no meals. • 3rd meeting -happy hour/ networking event at different locations • 4th meeting is a hands-on volunteering opportunity. • First Year Results • Matching Grant and International Service Project • 10 community service or hands-on volunteer efforts.

  47. Satellite Clubs • Allow options for members to attend meetings that better accommodate their work schedule or are focused on activities better suited to their needs. • ln same locality as the sponsor club • Submits Annual Report to Sponsor

  48. Satellite Clubs • Satellite members are also members of Sponsor Club • The only dual membership allowed by RI • Title (example) • Rotary Satellite Club of Pigeon Cove (A satellite of Rotary Club of Pigeon Cove) • Officers: • Chairman, Immediate past Chairman, Chairman-elect, Secretary and Treasurer.

  49. Attendance vs Service • Members should: • attend or make up at least 50 percent of club regular meetings or engage in club projects, other events and activities for at least 12 hours in each half of the year, or a proportionate combination of both. COL 13-12

  50. Membership Categories • Active – only active members have the title ‘Rotarian’ • Honorary – • term of such membership determined by the club’s board of directors • exempt from the payment of admission fees, and dues and shall have no vote and shall not be eligible to hold any office in the club. • conferred only in exceptional cases, but may not be conferred upon an active member by the members of one’s own club 5.010 Rotary code Of Policies

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