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Blogging 101

Blogging 101. Online: Content is King. Make that REMARKABLE content!  Content that adds value for your site visitors Content that warrants links from other sites Content that is worth sharing in social media Content that has variety: articles, videos, photos, podcasts, infographics

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Blogging 101

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  1. Blogging 101

  2. Online: Content is King • Make that REMARKABLE content!  • Content that adds value for your site visitors • Content that warrants links from other sites • Content that is worth sharing in social media • Content that has variety: articles, videos, photos, podcasts, infographics • As a website owner, you are one half marketer and one half publisher • Blogging is a great way to add quality content to site

  3. Benefits of Blogging • Each post counts as a new page in Google • Google LOVES continually added fresh content • More pages means more credibility = increase SERPs • Can establish you/company as a thought leader • Gives visitors a way to converse through comments • Build trust and rapport with your readers • Draw more links from other sites that static pages

  4. Do Not Use a Free Bloggng Platform • Do NOT use a free platform blog with subdomain • _______.wordpress.com • _______.blogger.com • _______.typepad.com • You do not have true “ownership” of your blog • You build authority for the main domain, not your own blog • If you want to move your blog later, can be very difficult to do so

  5. Why WordPress.org • Gives you TOTAL control over your blog • Ideally, incorporate your blog into your website • _____.yourdomain.com – or – yourdomain.com/______ • Does require self-hosting • Your own domain (roughly $8 - $15 per year) • Your own hosting (less than $10 per month) • WordPress.org very popular (25% all new sites) • Exceptional flexibility (plugins, widgets, etc) • Content management system is easy for clients • Easy to find support

  6. Blog Post Best Practices • Blogs 250+ words – 300-600 words ideal • Select a keyword and write around it – then use SEO • Select a great title (and include your keyword) • Incorporate other media: photos, videos, audio, etc • Stick to your topic • Blog at least once per week (more is better) • Blog once per day and get twice the results • Always be thinking of new topics (keep notes!) • Find more in the two assigned extra readings

  7. Blogging – Ideas for Content • Follow others you respect (blogs, social, etc) • Search Google or Bing (“most popular xyz”…..) • Tie to current events (what’s trending on Twitter) • Use Google alerts • Respond to common reader questions • Use an idea generator • http://www.hubspot.com/blog-topic-generator • 101 topic ideas: • http://startbloggingonline.com/101-blog-post-ideas-that-make-your-blog-hot/

  8. Promoting Your Blog • SEO – organic search can bring you lots of traffic • List your blog in the major blog directories • Do a Google search to find this list • Promote new posts on your social media accounts • Use social bookmarking (& get others to do so too) • Encourage commenting (and then comment back) • More commenting encourages a viral effect • Include social buttons on posts to encourage social sharing of your content

  9. Assignment #2 – Blog Review Part 1 • Brainstorm three ideas for your course website/blog • Hobbies, interests, things you do well, etc. • List those three ideas and explain why you think they are good topics to consider • Additional Readings • Hubspot ebook: An Introduction to Business Blogging • Hubspot ebook: 15 Common Business Blogging Mistakes • Find on OSMM.net eBooks tab Part 2

  10. Assignment #2 – Blog Review • Select your favorite topic from those you've listed in Part 1 and seek out a blog online that covers that same topic. Write a "review" of that blog by discussing the following: • List those three ideas and explain why you think they are good topics to consider • Additional Readings • Hubspot ebook: An Introduction to Business Blogging • Hubspot ebook: 15 Common Business Blogging Mistakes • Find on OSMM.net eBooks tab Part 2

  11. Assignment #2 (cont) • Select your favorite topic from those you've listed in Part 1 and seek out a blog online that covers that same topic. Write a "review" of that blog by discussing the following: • Your thoughts on the look/feel/user-friendliness • How well are the blogs written (are articles credible?) • How well does the blog follow "best practices" as covered in class and in the two assigned Hubspot reports? • Are there things "wrong" with the blog as identified in the two assigned Hubspot reports? Note: Professional presentation is important!

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