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Chapter 1. The WORLD OF HOSPITALITY. Hospitality . Meeting the needs of guests with kindness and goodwill. Hospitality Industry. Provides services to people away from home Includes: Food Lodging Travel Tourism Recreation “people serving people business”. Size and Economic Impact.
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Chapter 1 The WORLD OF HOSPITALITY
Hospitality • Meeting the needs of guests with kindness and goodwill
Hospitality Industry • Provides services to people away from home • Includes: • Food • Lodging • Travel • Tourism • Recreation • “people serving people business”
Size and Economic Impact • World’s largest industry – 235 million workers • US – 14 million workers • 2nd Largest employer • Generates $1 trillion in US economy • International visitors insert over $150 billion into US economy • Average international visitor spends $4,300 per visit
Industry Diversity • Small/Large businesses • Food/Lodging/entertainment/transportation • People • Serve guests from all over the world • Age, Culture, Religion, Special needs • Employees • May come from different countries • Languages, religions, abilities, level of education, culture • First time employees to retirees
Industry Complexity • Made up of 5 segments • Hospitality refers to the entire industry • Includes: • Food • Lodging • Travel • Tourism • Recreation • Each business may include more than one segment
Foodservice Industry • Consists of businesses that prepare food and beverages for customers • Casual to Fancy • Small to Large • May be located inside another business • Largest and most varied part of hospitality industry • Employs over 10 million people
Lodging Industry • Consists of businesses that provide overnight accommodations • Lodging – a place to sleep for one or more nights • Accommodations – a place to sleep • Expensive hotels to budget motels • Fit many price ranges • Almost 5 million guest rooms in 52,000 different properties in the US
Travel Industry • Consists of businesses that physically move travelers from one place to another • Car rentals, Taxi, Ferry, Airlines, Trains • From short distant to around the world • Historically, people traveled and stayed with family for a week – now shorter, more frequent trips are preferred
Travel Industry cont. • What types of vacations do people take? • Historical sites • Natural wonders • Romance (honeymoon, anniversary) • Relaxation • Adventure • Business Travel • Conferences and Events • 23% of all travel in US
Tourism Industry • Consists of businesses that organize and promote travel for business, leisure and other purposes • Travel agencies • Tour operators • Cruise companies • Meeting and convention planners • Convention and visitors bureaus • Travel and tourism offices
Tourism Industry cont. • Travel package – includes trip arrangements for several segments of the hospitality industry, one fee • Cities, States and Countries have offices that promote tourism • Print and internet ads • Websites • TV commercials • One of the most successful state advertising campaigns was developed in New York
Recreation Industry • Consists of providers of the activities for rest, relaxation, and enjoyment • Entertainment businesses – provide a show for you to watch • Spectator sports – sports you watch other people play • Participatory sports – sports you take part in • Attractions – temporary or permanent places of special interest to visit • Festivals, state fairs, National Parks