Chapter 20

1. PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong Chapter 20 Marketing and Society: Social Responsibility and Ethics

2. Social Criticisms of Marketing High Prices Deceptive Practices Poor Service Marketing’s Impact on Individual Consumers High Pressure Selling Planned Obsolescence Shoddy or Unsafe Products

3. Marketing’s Impact on Society The Marketing Function is Accused by Society of Creating: False Wants and Too Much Materialism Too Few Social Goods Too Much Political Power Cultural Pollution

4. Marketing’s Impact on Other Businesses Critics Charge that a Company’s Marketing Practices Can Harm Other Companies and Reduce Competition Through: Acquisitions of Competitors Marketing Practices that Create Barriers to Entry Unfair Competitive Marketing Practices

5. The Right to Be Informed The Right to Be Safe Basic Consumer Rights Consumerism The Right to Be Heard The Right to Choose

6. Environmentalism Environmentalism Practice Pollution Prevention Practice Product Stewardship Adopt Designs for the Environment Have a Sustainability Vision Plan for New Environmental Technologies

7. Consumer-Oriented Marketing Enlightened Marketing Innovative Marketing Value Marketing Sense-of-Mission Marketing Societal Marketing

8. Salutary Products Desirable Products Deficient Products Pleasing Products Societal Classification of Products Immediate Satisfaction Low High High Long-Run Consumer Benefit Low

9. Distributor Relations Advertising Standards Product Development Corporate Marketing Ethics Policies Pricing Customer Service General Code Marketing Ethics

10. Consumer and Producer Freedom Principles For PublicPolicy Toward Marketing Curbing Potential Harm Meeting Basic Needs Economic Efficiency Key Principles for a Public Policy Toward Marketing Innovation Consumer Education Consumer Protection