Overview

1. Overview going digital

2. WorldDMB forum mission • Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB around the world • Ensuring stability and future proofing of the Digital Multimedia Broadcast family of standards • Key lobbying voice for the Digital Multimedia Broadcast standards • Providing a networking environment of contacts, expertise and interchange for member’s businesses to thrive

3. Radio listening

4. Radio In Car AM/FM radio and CD player remain both the most used and most desired features in in-vehicle entertainment in the US and Western Europe Source: Strategy Analytics User Research US & W. Europe, 2009 4

5. Radio in the Asia Pacific Radio % Reach of Population – Weekly Criteria: All Stations / Ave All Surveys - Sun-Sat 5.30am-12mn. 2009 YTD as at October 1st. People 10+ Australia (5 Cities), China (13 Cities) Indonesia (9 Cities), Manila (Mega Manila) People 12+ Bangkok, Malaysia, India (Mumbai, Delhi, Bangalore. Kolkata from Week 20/2008) People with FM radios in the Home People 15+ Singapore. Source: The Nielsen Company 2009

6. Radio In Car - Asia Pacific In Car Radio Listening Continues to increase in most Countries Criteria: All Stations / Reach latest Survey issued 2008 V’s same survey of 2007– Overall = Sun-Sat 12mn – 12mn, People 10+ Sydney, Beijing, Jakarta, Manila, People 12+ Bangkok, Malaysia, India (Mumbai, Delhi & Bangalore) People with FM radios in the Home People 15+ Singapore Source: The Nielsen Company 2009

7. Why go digital? • Growing divide between what consumers expect and what analogue radio can deliver Weather images Program guides Album artwork Digital sound quality Social networking Easy to use Better traffic info Interactive Sports results Artist & track info Pause / rewind News images Now & next info More choice • Broadcasters need to reduce costs and grow advertising revenues Digital can be cheaper than FM Pictures + sound = more effective advertisements

8. Why go digital? Going digital addresses all of these concerns Weather images Program guides Album artwork Digital sound quality Social networking Easy to use Better traffic info Interactive Sports results Artist & track info Pause / rewind News images Now & next info More choice • Digital offers the opportunity to advertisers to grow advertising revenue & reach Digital can be cheaper than FM Pictures + sound = more effective advertisements Growing divide between what consumers expect and what analogue radio can deliver

9. Radio as an online multiplier Radio Advertising Drives Interaction with Online Content UK + 52% Australia + 80%

10. Radio drives consumers online Over 80% of people who hear a relevant radio commercial referring to a website visited the website as a result * Source: TNS Radio and Online Study Australia 2008

11. Seeing your radio • Visually strengthening the audio message • A picture is worth a thousand words • Brands can have full impact across all platforms visually and auditory

12. A new dimension to radio advertising… Standalone advertising during song items Weather Sponsored by… Song titles, album covers – your clients logo… E-coupons for products/services Traffic & travel information or stock market data

13. Radio is now on all platforms… All platforms Radio getting into phones The Pure Sensia – Hybrid Radio

14. Where? Digital Multimedia Broadcast family deployment in Europe DAB family – commercially available DAB family – test/trial and/or regulating

15. Digital throughout Europe… French Government made law the switch to DMB-Radio from Sept 2010 to Sept 2013 UK Government’s “Digital Britain” defines the digital upgrade from AM/FM to DAB from 2013 to 2015 Switzerland’s newly launched DAB+ service showing exceptional growth rates Denmark, Norway & the Netherlands have services on-air and are planning new services, switch off targets and Sweden has recently regulated digital radio Germany to launch first nationwide DAB+ MUX with support from government with funds Italy launched DAB+ in 2010

16. Where? Digital Multimedia Broadcast family deployment around the world DAB family – commercially available DAB family – test/trial and/or regulating

17. Digital going worldwide… Australia is enjoying fantastic success with receivers in the market, services on-air and support from the industry Singapore has digital radio on DAB/DAB+ on air China has DAB on-air and is the only approved digital broadcasting standard Hong Kong is currently in the planning stages of a digital radio launch on DAB+ Indonesia, Malaysia, Laos and other countries are moving forward with plans for DAB+ trials

18. Digital Radio Ecosystem Free to air – Free to all Roll out of digital radio across the Asia Pacific Digital radio laws – switch off plans Digital radio Government support Support from broadcasters Planned, harmonised, international radio spectrum Variety of receivers on all price levels in the market

19. Membership benefits • Members include public and commercial broadcasters, receivermanufacturers, technologyproviders, other companies and bodies committed to the promotionofEureka147 • As a member you can …access our contacts database ...access our extensive ETI libraryof test streams …access to valuable strategic informationfirst …help shape international policyand lobby governments …participate in key worldwide and international events …join the worldDMB committees …have access to the WorldDMB information hub …guidance on networkplanningand rollout

20. WorldDMB members

21. Contacts • Jørn Erik Jensen, President Jorn.Erik.Jensen@nrk.no • Joan Warner, Vice President; Asia Pacific Joan.Warner@commercialradio.com.au • Anthony Sethill, Vice President; Europe Anthony.Sethill@frontier-silicon.com • Woojik Chun, Vice President; Korea wjchun@etri.re.kr • Bernie O'Neill, Project Office Director • WorldDMB Project Office Bernie.ONeill@worlddab.org+44 (0)20 3206 7847 WorldDMB Project Office The Radio Centre 4th Floor, 5 Golden Square London, W1F 9BS, UK Tel: +44 20 3206 7848