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Why a dvertise in newsbrands ?

Why a dvertise in newsbrands ?. Newsbrands have always had scale and the ability to deliver large audiences; and in a multi-platform world this scale and reach is growing. Newsbrands reach more than. 80%. of the population each month. that's an audience of 40+ million.

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Why a dvertise in newsbrands ?

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  1. Why advertise in newsbrands?

  2. Newsbrands have always had scale and the ability to deliver large audiences; and in a multi-platform world this scale and reach is growing. Newsbrands reach more than 80% of the population each month that's an audience of 40+ million

  3. ... and not only are more people reading newsbrands, they are spending more time with them. 6.5 hours a week

  4. We are famous for reaching Men and Abc1s

  5. BUT did you know that in a week newsbrands reach nearly 6 million morewomenthan magazines do? and more than 80% of 16-34s read a newsbrand each month

  6. Newsbrands engage the heart as well as the head. People choose THEIR newsbrand for a multitude of reasons and those reasons tend to be emotional ones... it reflects their views, passions and interests. ENGAGEMENT = a powerful force in advertising

  7. Newsbrands persuade people to BUY According to the 2014 Ebiquity study  'Payback 4' the average profit return  on investment for press is £1.48 for every £1 spent... and according to a BrandScience study for Microsoft this increases to a massive £6.41 for retailers.

  8. The scale, reach and power of newsbrands amplifies the effects of other media, effectively supercharging them. A campaign that features TV + newsbrandssees an average increase of 48% in the number of people agreeing that advertising 'gives me a reason to go out and buy' versus TV alone.

  9. Papers aren't just paper anymore Newsbrands include paper, tablet, mobile and online...

  10. So from... augmented reality thermal ink video apps

  11. the opportunities to innovate and engage a newsbrand audience are boundless.

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