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Newsbrands and online retail

Newsbrands and online retail. Newsbrands reach over 41m people a month, 18m people use online newsbrands. Total Monthly Reach 41.6m. 3.7 m additional reach . 18.0m (online total). 37.9m (print total). Source: NRS PADD (NRS July 12-June 13 + comScore June 2013).

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Newsbrands and online retail

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  1. Newsbrands and online retail

  2. Newsbrands reach over 41m people a month, 18m people use online newsbrands Total Monthly Reach 41.6m 3.7 m additional reach 18.0m (online total) 37.9m (print total) Source: NRS PADD (NRS July 12-June 13 + comScore June 2013)

  3. People are more likely to find out about the websites they regularly use through press ads Source: TGI GB 2013 Q3 (April 2012 - March 2013) S02

  4. Newsbrand readers are active online shoppers. They over index on a wide range of major retail sites. Source: comScore MMX Cross Visiting July 2013

  5. 79% of mobile internet newsbrand visitors go to a retail site on their phone; making them 63% more likely to do so than the average mobile internet user. They also over index on a wide variety of retail sites Source: comScore GSMA Mobile Media Metrics, June 2013

  6. Research from the Telegraph shows that advertising in print and online led to a 9% increase in online actions for retailers retailers using Telegraph in print and digital saw a +9% average uplift in total online actions Source: Telegraph Works Print + Net

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