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Integrated Marketing Communications Plan for the AESM Dodgeball Tournament

Integrated Marketing Communications Plan for the AESM Dodgeball Tournament. Integrated Marketing Communications. Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message. Modes. Advertising Sales

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Integrated Marketing Communications Plan for the AESM Dodgeball Tournament

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  1. Integrated Marketing Communications Plan for the AESM Dodgeball Tournament

  2. Integrated Marketing Communications • Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message.

  3. Modes • Advertising • Sales • Promotion • PR • Direct Marketing • Social Media • Online Communications

  4. IMC

  5. The Foundation (Plan) •  Based on a strategic understanding of the product and market. This includes changes in technology & buyer attitudes and behavior • What is the tournament, when, where, why? • How should the tournament be conducted? • How will you sell tickets?

  6. Culture •  Increasingly, brands are seen as indivisible from the vision, capabilities, personality and culture of the corporation. • What vision do you have for the tournament? • What kind of attitude should it have?

  7. Brand Focus •  is the logo, corporate identity, tagline, style and core message of the brand. • Logo • Slogan • Main message

  8. Communication Tools • includes all modes of advertising, marketing, and online communications including social media. • How will we advertise the tournament? • Print Ads? • Commercials? • Social Media? How?

  9. Promotional Tools • trade promotions; consumer promotions; personal selling, database marketing, and customer relations management; public relations and sponsorship programs. • Promotions? • Sponsors?

  10. Integration Tools • software that enables the tracking of customer behavior and campaign effectiveness. This includes customer relationship management (CRM) software, web analytics, marketing automation and inbound marketing software. • How will you track everything? Paper? Microsoft Access? Microsoft Excel?

  11. Individual Content • Devise your own IMC plan for the Dodgeball tournament.

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