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DARDEN RESTAURANTS Inc. GOING INTERNATIONAL . By Kaitlin Robinson. Background Information . Founded by Bill Darden at age 19 First restaurant 1938 25-seat luncheonette in Waycross, Ga The Green Frog and promised “Service with a Hop” First Red Lobster opened Lakeland, Florida 1968
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DARDEN RESTAURANTS Inc. GOING INTERNATIONAL By Kaitlin Robinson
Background Information • Founded by Bill Darden at age 19 • First restaurant 1938 • 25-seat luncheonette in Waycross, Ga • The Green Frog and promised “Service with a Hop” • First Red Lobster opened • Lakeland, Florida 1968 • Now own and operate 2,100 restaurants, 200,000 employees • More than 500 of the 1,900 GMs rose from hourly ranks
Brands • Largest full-service restaurant company • Annual sales of more than $8. 5 million • Built on decades of learning from guests • Provide more than 1 million guest experiences daily • Culinary inspirations from: • Fishing villages of Maine • Family tables of Italy • American west
Family of Restaurants • Red Lobster • Olive Garden • LongHorn Steakhouse • Bahama Breeze • Seasons 52 • The Capital Grille • Eddie V’s • Yard House
Employee Support • Give employees opportunities to excel through education, competitive pay, valuable benefits and room for growth. • Darden creates thousands of jobs in hundreds of communities in the U.S. and Canada • Provides charitable dollars and volunteers to support the issues important to each community, including postsecondary education, preservation of natural resources and hunger relief. • Darden Dimes Program • Darden employees have provided over $15 million in assistance to more than 39,000 of their coworkers facing emergencies
Investments • When Darden opens a new restaurant they are making a 30-year investment in a community. • Each restaurant requires an approximately $3.5 million capital investment to build and supports approximately 200 construction jobs. • And once the restaurant is operational, it sustains an average of 100 permanent jobs.
Helping the Locals • Darden announced a three-year commitment to rebuilding troubled fisheries through targeted Fishery Improvement Projects (FIPs) • The initial FIP was launched in the U.S. Gulf of Mexico, in conjunction with Publix Super Markets and Sustainable Fisheries Partnership. • It includes commitments to combat illegal fishing, enhance productivity and reduce negative ecological impacts. • In 2013, Darden announced its second FIP commitment which is focused on the Honduras Spiny Lobster Fishery • Lobster Aquculture in Milasia
Going international • Their approach is to identify where there is a need and where Darden can play a meaningful role. • First Expansion- 1980 to Japan • Expansion in 2010 to Middle East- 2 Red Lobsters and 2 Olive Gardens • 2013- Expansion into Brazil, Colombia, Dominican Republic, and Panama • Develop and operate 57 restaurants • Red Lobster, Olive Garden and LongHorn • "Brazil's growing middle class and strong affinity for American brands makes it an attractive growth market for Darden.” –Kim Lopdrup Senior VP Business Development
International Franchising-Locations • Middle East • Bahrain, Egypt, Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia and the United Arab Emirates • Latin America • Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Peru and Puerto Rico • Japan • Currently Accepting applications from: • Argentina, Chile, Venezuela, Philippines, South Korea, Thailand, Taiwan
TROUBLES ABROAD in Brazil? • In Brazil, partnered with IMC • International Meal Company • Leading multi-brand casual and quick-service restaurant operator in Latin America • More than 350 company-owned restaurants and 12,000 employees in Brazil • This partnership eliminated any possible issues with the culture or language barrier in Brazil • Trying to improve from issues in Japan • They say targeting the right market is vital • Failing- no strong local partner • Couldn’t differentiate from other local restaurants • Locals are “experts” in cooking seafood
Key to success • To be a “leader” in this industry a company needs to: • Embrace ideas fully of sustainability, health and wellness, and corporate philanthropy • Darden has embraced these ideas fully • Employees are proud to work for Darden • Diversity is very important- On top diversity lists for women, Hispanics, people with disabilities, African Americas • 42% workforce minorities • 52% females • 40% managers are women • Darden Veteran Sylvia Doggett-Jones claims “Diversity is a differentiator for us.”
Fun Facts • Serve more than 425 million meals a year • Fortune 100 best companies to work for- past four years • Only full-service restaurant company ever on list • Darden Harvest- take all the unused food at the end of the night and donate it to the local food banks • Over 66 million pounds • Partnership for a Healthier America (PHA) • Pledging to reduce overall calorie and sodium by 10% by 2016 and 20% 2021 • Enhance credentials of Children’s menus • Since November 2010 Darden has recycled almost 14,000,000 lbs cooking oil • Provide all menus in braille
Works Cited • https://www.darden.com/secure/about/new-business-development.asp • http://investor.darden.com/investors/news-releases/press-release-details/2013/Darden-Adds-to-International-Expansion-With-Entry-Into-Brazil-and-Three-Additional-Countries/default.aspx • http://www.darden.com/about/faq.asp • http://articles.orlandosentinel.com/2010-11-05/business/os-red-lobster-japan-20101104_1_longhorn-steakhouses-darden-restaurants-olive-gardens • https://www.darden.com/about/downloads/Profiles_in_Diversity_Journal_Darden%20Feature_JanFeb2013.pdf