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IHE Marketing and Implementation Resources

IHE Marketing and Implementation Resources. Chris Carr Director of Informatics, Radiological Society of North America (RSNA). Points to Cover. Resources available through IHE How useful are they for you? How might they be enhanced? What other resources would be useful?.

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IHE Marketing and Implementation Resources

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  1. IHE Marketing and Implementation Resources Chris Carr Director of Informatics, Radiological Society of North America (RSNA)

  2. Points to Cover • Resources available through IHE • How useful are they for you? • How might they be enhanced? • What other resources would be useful? IHE Education Workshop

  3. Technical Framework Do you make use of the TF in developing products? • Four domains: Cardio, IT, Lab, Rad • Each domain Technical Framework: • Vol. 1: Integration Profiles: high-level use-case view of overall integration architecture • Vol. 2: Transactions: deep technical details for implementers IHE Education Workshop

  4. Integration Profiles • Long version in TF contains detailed rationale, use cases and functional description of profile • Shorter “marketing” version contains paragraph-length description of profile, list of systems involved and information flow diagram IHE Education Workshop

  5. IHE Education Workshop

  6. Integration Profiles Do you implement IPs and use them in promoting products? • Designed as unit for ordering IHE capabilities in RFPs:“The PACS shall support the Image Manager actor in the Scheduled Workflow Integration Profile” • Also the unit for describing the IHE integration capabilities of a product IHE Education Workshop

  7. Integration Statements • Standard form for expressing IHE capabilities of products • Vendors self-publish on their own Websites • IHE establishes links to sites posting properly completed forms IHE Education Workshop

  8. Integration Statements IHE Education Workshop

  9. Integration Statements at www.ihe.net Published ISes for your products? How improve? IHE Education Workshop

  10. Idea to Upgrade Integration Statements Good Idea? Concerns? • Create an IHE Product Registry • Interface to allow users to browse published ISes and create lists of systems conforming to particular actors/profiles • Start by populating with currently published statements • Provide vendors with a Web interface to enter new product ISes and update old ones • Moderated and confirmed before live publication IHE Education Workshop

  11. User Success Stories • Chance to provide case study of successful integration using IHE Integration Profiles • 24 currently published on IHE Web page • Candidates for detailed Success Stories invited • Preference for sites that can show performance metrics, ROI IHE Education Workshop

  12. User Success Story Would you develop with users? How best to present? IHE Education Workshop

  13. User Handbook The right resource for users? What would you add? • Newly published resource • Identifies benefits of IHE • Gives guidance on implementation • Offers simple RFP language • Will be refined annually, expanded as other domains mature IHE Education Workshop

  14. Connectathon Event Good Idea? Distraction? • Only large-scale face-to-face interoperability testing event in healthcare • Dozens of systems, 150+ participants • Potential “photo-op” occasion to show off IHE to key users and thought leaders IHE Education Workshop

  15. Connectathon Results Reporting • Publish list of participating companies in signage, meeting/demo materials, Websites • Publish on paper detailed grid of current year’s Connectathon results • Publish via Web the full history of Connectathon results since 2001 IHE Education Workshop

  16. Connectathon Results Browser IHE Education Workshop

  17. Connectathon Results Browser IHE Education Workshop

  18. Connectathon Results Browser Do we publish results properly? Do you make use of the results? IHE Education Workshop

  19. www.ihe.net Do you use/recommend site? What would you change/add? • Recently launched Website • Information for vendors and users • Technical documents • Educational/promotional materials • Presentations • News of events: Connectathons, etc. IHE Education Workshop

  20. Community of Sponsoring Orgs Reach community effectively? How can we improve? • Represent large share of professionals in our domains • Communicate with them through many channels: • Journals and Newsletters • Websites • Emails • Annual Meetings • Have contact with large group of vendors in our domains IHE Education Workshop

  21. Sponsors’ Annual Meetings What has an impact? What would you add? • Pre-conference promotion • Onsite handout materials • Press releases from site • Educational sessions • Demonstrations IHE Education Workshop

  22. Targets/Messages Right targets? Right messages? • “Care providers: “IHE helps you provide better care.” • CxOs, admins: “IHE makes the enterprise run more efficiently” • Techs, dept. admins: “IHE makes it easier to implement and maintain systems.” • Health officials: “IHE is the foundation of the EHR” IHE Education Workshop

  23. Overriding Goal Is this happening? Is this sufficient to drive adoption? • Get your customers to request IHE capabilities IHE Education Workshop

  24. Questions? • Further information: • www.ihe.net • ihe@rsna.org IHE Education Workshop

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