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Alternative Marketing Strategies Programs and Resources

Alternative Marketing Strategies Programs and Resources. Buy Local, Buy Wisconsin Program Economic Development Program designed to increase the purchase of Wisconsin locally grown or produced food by Wisconsin food buyers. Program Elements

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Alternative Marketing Strategies Programs and Resources

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  1. Alternative Marketing Strategies Programs and Resources

  2. Buy Local, Buy Wisconsin Program • Economic Development Program designed to increase the purchase of Wisconsin locally grown or produced food by Wisconsin food buyers. Program Elements • Identifies and addresses hurdles facing regional food system development: distribution, processing, access to markets, lack of state policy, institutional purchasing • Consolidates, coordinated efforts to bring new market opportunities for producers, increasing farm income • Develops programs and resources for Wisconsin’s local food producers and consumers

  3. BLBW Grant Program Grants for projects that increase the purchase of locally grown or produced Wisconsin food products

  4. Wisconsin Local Food Marketing Guidewww.datcp.state.wi.us Search Buy Local

  5. Producer’s First • Attention: WI Local Food Producers • Do you have a need for one-on-one technical assistance on your farm? • Do you know an expert consultant that can assist you with your needs? • Examples of projects include: Market development, business planning, accounting systems, packaging and branding development, etc.

  6. Buy Local, BuyWisconsin 2011 Regional Workshop Roadshows • ABC’s of CSA’s • Selling to Retail Outlets • Selling to Institutions • On-farm Food Safety

  7. WI Farm to School • Toolkits • Food Service Directors • Producers • AmeriCorps Farm to School

  8. Something Special from Wisconsin™ • a trademark marketing program • founded in 1983 • administered by DATCP’s Division of Agricultural Development • The trademark logo guarantees that at least 50% of a product's ingredients, production, processing activities or services are of Wisconsin origin. • Every $ spent on SSfW™ products and services supports • local farmers • food processors • entrepreneurs • our communities and livelihood • the Wisconsin way of life.

  9. Specialty Crop Block Grant • Competitive grant process to fund projects to enhance Wisconsin’s specialty Crop Industry • What are Specialty Crops? Specialty crops are defined in law as “fruits and vegetables, tree nuts, dried fruits, horticulture, and nursery crops, including floriculture.” The USDA maintains a list of eligible specialty crops on its website that will be updated as USDA gets new questions. See: www.ams.usda.gov/scbg • Who Can Apply? Proposals will be accepted from non-profit organizations, producer organizations, government agencies, universities, and other organizations involved in Wisconsin agriculture. Individual producers, for-profit businesses, or commercial entities may only apply if their project can demonstrate a benefit to the specialty crop industry. • 2011 Funding Priorities • Innovation within the Specialty Crop Industry • Market Development • Pest and Disease Control • Enhancing Food Safety • Sustainability

  10. Contact Info • Teresa Engel • Teresa.engel@wi.gov 608-224-5101 • Lois Federman • Lois.federman@wi.gov, 608-224-5124 • Juli Speck • Juli.speck@wi.gov, 608-224-5134

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