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Making the Pitch and Hitting a Home Run

Making the Pitch and Hitting a Home Run. Techniques for effective Persuasive Speaking Gene Ellis Professor of Speech Communications , Millersville University eugene.ellis@Millersville.edu Barbara Ellis Director of Library Services, Hershey Public Library Speech Instructor and Coach

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Making the Pitch and Hitting a Home Run

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  1. Making the Pitch and Hitting a Home Run Techniques for effective Persuasive Speaking • Gene Ellis Professor of Speech Communications , Millersville University eugene.ellis@Millersville.edu • Barbara Ellis Director of Library Services, Hershey Public Library Speech Instructor and Coach barbellis@derrytownship.org

  2. The Windup… Know your audience • Organization’s name and mission • Annual giving history • Group affiliation (educators, doctors, entrepreneurs, etc.) • Demographic analysis (age, cultural background, economic level) • For individual person..history, hobbies, family info, interests, business info

  3. Know your Library • Services • Programs • Budget • Specific Library Needs • Patron demographics

  4. Know your strengths • Humor • Information • Speaking

  5. Know your situation Formal or informal Size of the room Size of the audience Technology available or needed

  6. Taking Aim (or preparing the speech) Know how to organize information: • Introduction Attention getter State your thesis ( tell them what you are going to talk about) • Body Main points Say what you have to say Build your case • Conclusion Summarize what you just said Call for action or response to your request Memorable ending device

  7. Strengthen your pitching arm or Building your case… • Establish Common Ground • Establish the need • Use persuasive appeals • Logical appeal • Emotional appeal • Ethical appeal • Cultural appeal • Plan out visual aids

  8. Practice Practice Practice practice Practice Practice

  9. The Pitch…and batter up! Delivery • Verbal – vocal variety, volume, language • Non-verbal – eye contact, movement, gestures, energy, appearance. Visual Aids

  10. Use visual aids correctly Refer to them, but remember, You are the persuader! If you use Power Point, be sure all words are spelled correctly.

  11. Connecting with the ball…and the home run hit

  12. …everybody wins • Audience feedback… approval of your request. • Every presentation hits a home run, if you have enlightened someone. • Through persuasive methods, you motivate them to action..

  13. Touching every base Follow through • Answer questions quickly • Do what you say you will do as follow up. • Send a thank you message for opportunity to speak. • Critique your presentations and outcomes

  14. Review what your coach said… • Know your audience • Know your library • Know your strengths • Know your situation • Know how to organize information • Building your case • Practice, Practice, Practice • Delivery….verbal & non-verbal • Follow-through • Go home a winner!!!

  15. Gene and Barbara Thank you Contact us at: eugene.ellis@millersville.edu barbellis@derrytownship.org

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