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Ernest J. Scalberg, Dean Fisher Graduate School of International Business

April 25, 2008. Ernest J. Scalberg, Dean Fisher Graduate School of International Business. Monterey Institute of International Studies. Four Graduate Schools International Policy Studies Language and Educational Linguistics Translation and Interpretation International Business

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Ernest J. Scalberg, Dean Fisher Graduate School of International Business

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  1. April 25, 2008 Ernest J. Scalberg, Dean Fisher Graduate School of International Business

  2. Monterey Institute of International Studies • Four Graduate Schools • International Policy Studies • Language and Educational Linguistics • Translation and Interpretation • International Business • Research Centers • Center for Nonproliferation Studies • Center for East Asian Studies • Center for Globalization and Localization • Training Programs • Intensive Language Programs – Winter and Summer • China WTO Executive Training Program • Development Project Management Institute

  3. Globalization/Localization of Business Exports To be successful, exporting companies must find a balance between standardization and adaptation, including: • Making adaptations to product designs, promotions, and distribution; • Translating/Localizing documentation, software, and websites; • Coping with cultural, legal and technical requirements of foreign markets.

  4. Gerber in Africa Kellogg’s in Latvia and India Mack trucks in China Snapple in Japan The need to adapt Products and Services

  5. The GLOBE Center at the Monterey Institute Globalization and Localization of Business Exports • Purpose and Mission • Research on Globalization/Localization for foreign markets • Company Surveys • Literature Compilation • National/Regional adaptation needs • Web Clearinghouse • On-Line Academic Journals: GLOBE Management Review, GLOBE Management Practice, GLOBE Management Proceedings

  6. The GLOBE Center at the Monterey Institute Purpose and Mission (continued) • 2. Education • New Degrees and Specializations • Masters in Translation and Localization Management • Specialization in Glocalization including International Project Management, Globalization/Localization Strategy, Marketing Localization, and IT Localization • Training Programs for Companies • MBITA Webinar (online/on demand) • Etherware Readiness to Export Assessment Instrument • Seminars with Universities and Industry Partners • Customized Programs for Companies • National Conferences

  7. Select Sector SPDR WebLOQ Localize Technologies Clorox Locabon, Inc. Nokia Driscolls, Inc. Scan Control OWIT (Organization of Women in Trade) Accent on Languages MIIS at Sea The GLOBE Center at the Monterey Institute Purpose and Mission (continued) • Consulting • International Business Plans and other course applications • Customized Consulting

  8. Fisher School is Recognized for Excellence Top 10 program for Entrepreneurship by Entrepreneur Magazine Top 100 global MBA program by the Financial Times • Global Top 100 school in Beyond Grey Pinstripes Best Business Schools by Princeton Review AACSB Accreditation

  9. Ernest J. Scalberg, Dean Fisher School Monterey Institute of International Studies (831) 647- 4140 escalberg@miis.edu

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