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New York City Success ROS ALREADY STRONG NYC “HOT SPOT” PLACEMENTS

New York City Success ROS ALREADY STRONG NYC “HOT SPOT” PLACEMENTS Palace Hotel Chelsea Wine Cellar Voodoo Lounge Battery Gardens Black Door Club Max Cielo Club Greenwich Village Bistro KEYS TO SUCCESS Robust start:

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New York City Success ROS ALREADY STRONG NYC “HOT SPOT” PLACEMENTS

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  1. New York City Success • ROS ALREADY STRONG • NYC “HOT SPOT” PLACEMENTS • Palace Hotel Chelsea Wine Cellar • Voodoo Lounge Battery Gardens • Black Door Club Max • Cielo Club Greenwich Village Bistro • KEYS TO SUCCESS • Robust start: • - Initial 60-day one case pricing for distribution PLUS distribution incentives • - Put in the right accounts, branded tastings in retail, lobby tastings in Hotels and restaurants on night they would feature SH • - Sponsorship of hip events, like premier parties • Maintain Focus • - First 6 months SLE is always on sales rep quota • - SLE at least one varietal on our monthly blitz • - Incentivize window displays for maximum awareness *AC Nielsen P52W ending 9/18/10

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