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NIRD-AGMARKNET. AGMARKNET: A Farmers Centric Portal on Agricultural Marketing in India and a step towards Globalizing Indian Agriculture. P.K.Suri National Project Director (AGMARKNET) National Informatics Centre, Deptt. Of Information Technology, A-Block,CGOComplex,Lodhi Road,
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NIRD-AGMARKNET AGMARKNET: A Farmers Centric Portal on Agricultural Marketing in India and a step towards Globalizing Indian Agriculture • P.K.Suri • National Project Director • (AGMARKNET) • National Informatics Centre, • Deptt. Of Information Technology, • A-Block,CGOComplex,Lodhi Road, • New Delhi • E-mail: pksuri@hub.nic.in • (http://agmarknet.nic.in)
AGMARKNET: A Farmers Centric Portal on Agricultural Marketing in India and a step towards Globalizing Indian Agriculture • OBJECTIVES • To establish a nation wide communication network for effective and speedy information exchange in Agricultural Marketing related areas • To empower farming community with market information, thereby expanding marketing opportunities for obtaining better returns to farmers. • ORGANIZATIONS INVOLVED • Joint Collaboration between the Directorate of Marketing & Inspection (DMI), National Informatics Centre (NIC) , State Governments and Mandis (APMCs)
NICNET based AGRICULTURAL MARKETING INFORMATION NETWORK (AGMARKNET) • DELIVERABLES • COMPUTING FACILITIES AND NETWORKING of MARKETS • TRAINING of MARKET PERSONNEL • DATABASE • PORTAL ON MARKET INFORMATION
NICNET based AGRICULTURAL MARKETING INFORMATION NETWORK (AGMARKNET) • STATUS • 735 markets connected. Operationalization at further 532 in pipeline • About 1000 personnel trained so far • 600+ markets regularly reporting price related data. • ( ~300 commodities and ~2000 varieties) • Portal launched to facilitate single window service for accessing agricultural marketing related information • Hindi Interface for accessing prices and arrivals information launched
NICNET based AGRICULTURAL MARKETING INFORMATION NETWORK (AGMARKNET) • STATUS • Commodity specific links provided to Commodity Directorates of Department of Agriculture & Co-operation • Linked with National Commodity exchanges to provide future prices • Collaboration with IFFCO for dissemination of market information to farmers co-operatives through multimedia kiosks • Dissemination through mobile phones being worked out with BSNL
NICNET based AGRICULTURAL MARKETING INFORMATION NETWORK (AGMARKNET) • Further Expansion and Strengthening during X Plan • 2000 more markets to be connected during X Plan • Dissemination in local languages • GIS based National Atlas of Markets
AGMARKNET - A step towards Agricultural Marketing Reforms in India Networking of APMCs for dissemination of arrivals & prices and marketing Information; Presently Operational at 735 markets + 75 SMBs, DMI offices Additional 2000 APMCs during 2002-07
NICNET based AGRICULTURAL MARKETING INFORMATION NETWORK (AGMARKNET) • From ‘Deadlock Mode’ to ‘Delivery Mode’ : Hard Journey & Trodden Path • Complexities involved in implementation (several non ICT issues : autonomous nature of markets, multiple & remote locations, reluctance for reporting …..) • Constant monitoring and efforts at various levels still required for sustaining and strengthening the project: Evolutionary Process
AGMARKNET: Broad Frame Work Markets DMI State Offices(27) • Crops Directorates (9) [Wheat, Jute, Cotton, Rice, Sugarcane, Millets, Oil Seeds, Pulses, Tobacco] • Technology Mission on Horticulture • Coconut Development Board DMI, Headquarters AGMAKRNET http://agmarknet.nic.in Database Remote Updation Snapshots Public Access WAP/SMPP/HTTP Local News papers Daily Data Downloading CDB Mobile Operators CDB Network Notice Board / Electronic Board IFFCO Network State Mkts./ Directorates (50) Regional Office Call Centres IFFCO Agri-clinics Regional Office Farmers Mobile users IFFCO Network Regional Office farmers Regional Portals (8 already approved) Farming Community Area Office Existing Area Office Farmers Kiosk In Pipeline Area Office In Near Future
AGMARKNET: A Step Towards Globalization of Indian Agriculture Thank You