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Hot Stuff Hot New Marketing Trends

Discover the latest marketing trends to effectively reach customers using mobile marketing, social networks, blogs, online display advertising, instant messaging, online television, and targeting the booming baby boomer market. Learn how to make your marketing messages stick and create a multicultural experiential marketing campaign that encourages customer evangelism.

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Hot Stuff Hot New Marketing Trends

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  1. Hot Stuff Hot New Marketing Trends Presentation by: Shaowen Ni, WaleedAlsagour, Shanshan Lou

  2. Market on the Move: Mobile Marketing: In 2006, 89% brands will use text and multimedia messaging • Opt-in text messaging services and coupons • The cost is fairly low Nowadays, Smart phones and Blackberries are enormously popular. Add texts, e-blasts, articles, RSS feeds and other electronic means to reach customers on every level at every time of day. many people use text messaging, email and social media on their smart phones • People who want to get involved can start by building an application, mobile website or text messaging campaign. • If you own a retail store, build an in-store promotion, so people can retrieve a coupon and redeem it at the register by texting a short code.

  3. "Think globally, act locally" is now the mantra for entrepreneurs advertising online.

  4. Use Social Networks: Customers are making friends online through social networking sites like Facebook.com, twitter.com and MySpace.com. Launch a profile for your business, use search function to find the group you want to target. Getting traffic and feed-back on the profile about what's hot and what people want. Go Online:

  5. Blog on: • More than 43.1 million blogs strong, It appears everyone and his grandmother are blogging. • Blogs are important for businesses that they can get direct customer feedback about products and services from readers.

  6. Online Display Advertising • One such trend is better local ad targeting • The other noticeable trend to get excited about is the movement toward ad pricing based on cost-per-action rather than cost-per-click.

  7. Instant Messaging • This could be website visitors are expecting instant answers to their questions. • The customer service teams use computers or mobile phones all day to answer their questions via instant messaging.

  8. Online Television • Customize their television feeds • Browse the Web while watching shows, watch programs on-demand • Control their televisions with a mobile phone. • Online television has a huge opportunity for advertisers because the targeting options are so much better than traditional TV.

  9. Court the Boom: • A baby boomer turns 50 every 7 seconds • It's time for marketers to recalibrate their thinking about marketing to older adults. • Marketers should target boomers by what they're doing instead of how old they are. • Boomers are a dynamic group that's much more open to new experiences and brands than previous generations of older adults have been.

  10. Make It Stick: These marketing trends will get into customers' hearts and minds. • Multicultural Market • Experiential Marketing • Customer Evangelism

  11. References: • http://www.entrepreneur.com/article/217923 • http://www.entrepreneur.com/article/159814-3 • http://www.entrepreneur.com/article/159814-1

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